Peter Levitan & Co.
The New Business of Advertising
Pinterest works for my marketing. It should work for you. My best advice… get in early. It is still early with only 10 -15% male usage.
Social media marketing podcast 38, in this episode Melanie Duncan shares why marketers should use Pinterest to help drive more traffic to their website and increase sales.
Read more from the source: socialmediaexaminer.com
And, take a look at my Pinterest Advertising Agency Directory (Is your agency missing?)
And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.
From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.
Make sure you check out the poster series.
78% of advertising agencies do not have an up to date business plan.
Ok, I made that number up. But, based on my travels through ad land, I am sure that I am close… and, maybe even a bit low.
Without a business plan it is virtually impossible to build the right agency for the future and a new business program that wins new clients and fuels revenues.
Here is a four part template for getting started on planning, steering and managing an agency that will get noticed, grow and prosper in today’s fast-paced advertising and digital marketplace. I call my “instant” 4-Part Business Plan blueprint. It’s essentially a fast-track Q&A to help start the planning process that results in an actionable business plan. [Read more…] about How To Write An Ad Agency Business Plan
See the RED copy below for the update from Goodby. Funny!
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I am finishing “Good, Bad & Ugly”, a presentation on advertising agency websites for the 4A’s. I’ve got a couple of bads and will write about them soon. But, I need to share this BAD with you right now.
It’s hard for me to believe that a few advertising and digital agencies have Coming Soon home pages. Coming Soon…?! How can they fuckin do this? It is really insane and lame. What poor brand imaging. Does it mean that they couldn’t come up with a real creative solution or even some patience as they build their new website?
So, are there any famous agencies doing this? How about Goodby Silverstein & Partners?
Get this… their current site is Coming Soon and so was their 2003 version. I call them the king of Coming Sooners. Here are the home pages. First the 2003 version and then today’s (as of 4.19.13)
Now all you have to do is check out this blog post… 13 Free Big Data Tools For Advertising Agency New Business.
Advertising agencies ask…. “How can we look / sound / act different that the other 4,000 agencies?” Well, why not become the “Six Second Agency”?
Business Insider reports that “Nissan Says A 6-Second Vine Might Have Been Better Than Its 30-Second Commercial”
Would certain commercials be better if they were condensed into 6-second Vine videos?
In October 2012, Nissan released a TV spot in which a mid-level accounts guy gets mistaken for a high ranking executive after he gives his boss a ride in his Sentra.
Then a consumer edited the 30-second ad down to six.
Nissan then posted on Vine, “Hey @ellencmayfield you’re on to something. Maybe we only needed 6 secs of airtime for the Carpool ad. :)”
I wouldn’t be surprised if the six-second Vine got more attention that the TV commercial. Why?
Here is what I’d do if I still had my agency:
If it works, great. If not, hey you just had some inexpensive fun, your employees will think you are cool and your clients (at least the savvy ones) will smile and be glad that they are working with such a smart agency.
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There is a 78% chance that you loved what you just read. So, go here, read my Corleone offer and call me if you are an agency CEO or want to be someday.