I know you know this, right? Well, I talk to ad agency CEO’s all the time and I think that maybe 30% get SEO and its benefits for agency marketing. This should help the other 70%. Thanks to Digital Marketing Philippines.
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Ad Agency… Should You Use Facebook?
Should ad agencies be using Facebook in their client’s online media program? Not according to a scathing new Forrester report. Read Forrester’s open letter to Mark Zuckerberg.
A graphics fan? Here is the most damning chart…
And, for a distillation of the Forrester report, here is Business Insider’s take.
I’ll digest the report just like you.
Should Your Agency Be Using Facebook As A business development Tool?
I have been amazed by the amount of time and energy that advertising agencies spend on their Facebook marketing. I mean, really, do you think that Facebook marketing is actually going to drive ad agency business development efforts? When was the last time you “liked” another agency’s Facebook page? Do you think that your future clients are hanging out on your Facebook page? Really?
Need some help with your agency’s social media program? This guy can help.
How Digital & Mobile Should Your Advertising Agency Be?
And the answer? Mucho.
Check out the facts from eMarketer on adult media consumption habits. The dramatic double-digit shift from traditional to digital shouldn’t come as a surprise. But, its worth a hard look by agencies that are planning services and staff skills for the future.
(Mobile, anyone?)
Watch This Pasta Video FR: 72andSunny Amsterdam
This is a sweet, funny, brand-building, long-form video story with some social media promotion tossed in. And, isn’t this the kind of integrated-advertising your agency wants be cooking up?
From 72andSunny…
Meet Lele, the Sleepover Chef*.
He just arrived in New York to share his love for pasta and show you what Neapolitan hospitality is about.
You can invite him to come cook a Neapolitan dinner at your place.
Drop a post on the Garofalo Facebook page, telling him why he should come to your home, and maybe he will.
CLICK HERE TO ENTER THE CONTEST ON FACEBOOK
Be creative, only two dinners are up for grabs.
* DISCLAIMER: You can let Lele sleep on your couch, but you don’t have to.
Adobe Helps With Ad Agency New Business
Adobe recently released the important insight-rich study, “Digital Distress: What Keeps Marketers Up At Night”, on how marketers view digital marketing. I urge you to read the PDF of the full report: adobe-digital-distress-survey.
The good news for advertising agencies is that clients are not getting their 7 to 8 hours of REM a night. Tired means that you have significant pain points to aim at with your new business strategy.
Here is Adobe’s sleepless in marketing chart. It is rich with business development messaging points for agencies. The chart shows the gap between what marketers view as important vs. their level of satisfaction.
The first agency-related finding that jumps out to me is the gap between desire and fulfillment in marketing Creativity and Innovation. Hello, agencies, this is your sweet spot. But, you know that. In fact, there is so much fuel here that any agency could jump on just any one of these points (that means develop some relevant focused insights) to make a compelling case to get a meeting. Use some of my free insight tools to make that case.
If you have a couple of minutes, check out Adobe’s animated infographic. It could be something to share with current or prospective clients.