ad agency

Ad Agency… Should You Use Facebook?

Peter · October 29, 2013 · Leave a Comment

Should ad agencies be using Facebook in their client’s online media program? Not according to a scathing new Forrester report. Read Forrester’s open letter to Mark Zuckerberg.

A graphics fan? Here is the most damning chart…

And, for a distillation of the Forrester report, here is Business Insider’s take.

I’ll digest the report just like you.

Should Your Agency Be Using Facebook As A business development Tool?

I have been amazed by the amount of time and energy that advertising agencies spend on their Facebook marketing. I mean, really, do you think that Facebook marketing is actually going to drive ad agency business development efforts? When was the last time you “liked” another agency’s Facebook page? Do you think that your future clients are hanging out on your Facebook page? Really?

Need some help with your agency’s social media program? This guy can help.

How Digital & Mobile Should Your Advertising Agency Be?

Peter · October 29, 2013 · Leave a Comment

And the answer? Mucho.

Check out the facts from eMarketer on adult media consumption habits. The dramatic double-digit shift from traditional to digital shouldn’t come as a surprise. But, its worth a hard look by agencies that are planning services and staff skills for the future.

(Mobile, anyone?)

Adobe Helps With Ad Agency New Business

Peter · October 8, 2013 · Leave a Comment

Adobe recently released the ~~important~~ insight-rich study, “Digital Distress: What Keeps Marketers Up At Night”, on how marketers view digital marketing. I urge you to read the PDF of the full report: adobe-digital-distress-survey.

The good news for advertising agencies is that clients are not getting their 7 to 8 hours of REM a night. Tired means that you have significant pain points to aim at with your new business strategy.

Here is Adobe’s sleepless in marketing chart. It is rich with business development messaging points for agencies. The chart shows the gap between what marketers view as important vs. their level of satisfaction.

The first agency-related finding that jumps out to me is the gap between desire and fulfillment in marketing Creativity and Innovation. Hello, agencies, this is your sweet spot. But, you know that. In fact, there is so much fuel here that any agency could jump on just any one of these points (that means develop some relevant focused insights) to make a compelling case to get a meeting. Use some of my free insight tools to make that case.

If you have a couple of minutes, check out Adobe’s animated infographic. It could be something to share with current or prospective clients.

Advertising Is, Well, Advertising

Peter · October 7, 2013 · Leave a Comment

Here is my latest post for Advertising Week Social Club, Advertising Week’s blog.

The post discusses my take on what advertising means today. There seems to be quite a bit of confusion since the introduction of digital media platforms, social and mobile. But, I think that advertising continues to be about brands spending money to get consumer’s attention regardless of the platform. Here’s Wikipedia’s definition of advertising. I don’t see why Twitter, iPhone apps or content marketing doesn’t fit in.

“Advertising is a form of communication for marketing and is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.”

For a bit more on this, head over to my post on how to position advertising agencies. I use some Google stats to help understand the value of the word “advertising.”