Liz, read the book to win more pitches.
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All Advertising Agencies Look Alike
Bet you think that many advertising agencies look and act alike?
You are right.
That’s good news for you.
Levitan @ HubSpot’s Inbound 2014
Levitan, That’s Me, Will Be Speaking* @ HubSpot’s Inbound Conference
Join me and my very close friends Martha Stewart, Malcolm Gladwell and Guy Kawasaki at Inbound 2014 in sunny Boston this September…
* I will be speaking on how advertising agencies should think real hard about the value of writing a book. Ogilvy did it. M&C Saatchi did it. Jerry did it. Jon Steel did it. And, I wrote my soon to be released The Levitan Pitch. in only 6 months.
Should You Use Email Marketing For Ad Agency New Business?
As a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.
Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.
Should You Use Email Marketing For Ad Agency New Business?
Answer #1
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Interesting Inbound And Outbound Marketing Numbers
I’ve Been Looking At My Network And Its Inbound and Outbound Marketing Potential.
Why? I am going to be marketing my new book in September. The book is about the art and science of pitching for advertising, digital, design and PR agencies. However, the essence of the book will be useful to the very broad B2B market. We all sit in rooms trying to sell something and we all make the right and wrong sales related moves. The book is designed to call these mistakes and opportunities out and immediatly grow your odds of success.
I will be employing both inbound (think of this blog) and outbound (think email marketing) to reach my target audiences.
Some numbers: 5,245 and on, and on….
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