LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too

Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible to ignore brand-building advertising; and wins buckets of major advertising awards — year after year. In this case, this week’s mega kudos and wet kisses from The Drum Awards.

The agency is London Advertising and after you hear about all that they just won, I’ll share an interview with LONDON Advertising’s CEO Michael Mosynski. By the way, the interview is one of many in my book, The Levitan Pitch. Read This Book. Win More Pitches.  [Which is an excellent holiday gift for all your favorite agency leaders or yourself, for that matter.]

This should become one of my best read posts. Please pass it on. Use my cute social media logos.

Some Nights It Is All About Winning

From The Drum – London Advertising was named International Advertising Business of the Year at last night’s Drum Network Awards held in London.

Here is the copy from the agency’s email announcing this year’s Drum Awards. FYI: LONDON is a repeat repeat repeat winner.

 A SUCCESSFUL NIGHT AT THE DRUM NETWORK AWARDS

We had an amazing evening at The Drum Network Awards last night. Proud to say we were the most awarded agency, receiving the Agency Grand Prix, as well as winning Agency of the Year for a fourth time. 

Our He’s/She’s a fan campaign, for Mandarin Oriental Hotels, won the International Advertising Campaign/Strategy of the Year, as well as International Digital Campaign/Strategy of the Year. 

Our work for Mandarin Oriental London, on which we collaborated with Sir Peter Blake, won Leisure & Tourism Campaign/Strategy of the Year.

We were delighted Sir Peter was able to join us on the night.

In a speech to the audience, he said, “seeing my artwork towering over Knightsbridge made me very proud”. 

Here is the full list of awards won:

The Agency Grand Prix – Winner

 International Agency Business of the Year – Winner

 International Advertising Campaign/Strategy of the Year – Winner for He’s/She’s a fan – Mandarin Oriental Hotel Group

 International Digital Campaign/Strategy of the Year – Winner

Leisure & Tourism Campaign/Strategy of the Year – Winner for Our fans by Sir Peter Blake – Mandarin Oriental Hyde Park, London

 International Integrated Campaign/Strategy of the Year – Highly Commended – Our fans by Sir Peter Blake – Mandarin Oriental Hyde Park, London

 Agency of the Year for Advertising – Highly Commended

My Interview

Michael Mosynski is CEO of LONDON Advertising. He launched the agency eight years ago as a global agency built for today’s marketplace. The agency’s clients include Boots No7, Mandarin Oriental Hotel Group, Ketel One, W&O Travel, and Wegwood.

Prior to starting LONDON, Michael was the CEO of M&C Saatchi Hong Kong, Middle East, and London’s IS. Prior to joining M&C Saatchi, he held a range of senior positions at Saatchi & Saatchi Advertising Worldwide (I was a lucky boy to have worked with him during Saatchi’s golden years).

PL: LONDON Advertising is positioned as an international, yet very nimble one-office agency that that delivers “One Brilliant Idea that can work in any media, anywhere in the world.” Why does this positioning generate interest from multinational clients?