Search Results for: insight

Do You Want To Win More Sales Pitches?

Peter · September 4, 2014 · Leave a Comment

Buy: The Levitan Pitch. Buy This Book. Win More Pitches.

Jim Book A $14.99 purchase on Amazon gets you 251 pages of insights and advice on pitching from my 30 years at Saatchi & Saatchi, 2 Internet start ups and owning my own agency.

You’ll get smart / funny writing; 30 of the latest tips on process, content, presentation prep; 12 funny ‘pitch mistake’ cartoons; 13 interviews with well-known business and presentation experts and 16 “how-to’s’ from agency search consultants. This last one alone is worth the price.

OK Peter, enough sales talk. What is the real reason to buy the book?

You get to smile like the famous advertising agency executive at left who has already won 9 agency sales pitches since he bought the book yesterday.

This book pays for itself. He has made over $240,000. That’s a 17,142% ROI!

Don’t forget to sign up for my updates and the freebee that will change the course of your agency…. below.

Finally: How To Position An Advertising Agency

Peter · September 3, 2014 · 1 Comment

How To Position An Advertising Agency

I will say this quickly because you know that I have been hammering the point of agency ‘sameness’ for a couple of years: ad agencies do not know how to create a distinctive brand positioning for their agency. You can read lots of my blog posts on agency positioning right here.

A Well Positioned ‘Advertising’ Agency

Portland’s The Good is a agency that has been honing its positioning for the past 18 months. They pay very close attention to what their clients and the market needs and have adjusted their skills, messaging and marketing to deliver a very clear brand statement. Being this clear, is scary for most agencies who would rather live in the somewhat amorphous land of ‘full-service’ and ‘digital.’ Here it what they say on their website. Pay close attention to how they express their positioning and their word choice. [Read more…] about Finally: How To Position An Advertising Agency

The Advertising Agency Pitch Playbook

Peter · August 28, 2014 · 1 Comment

The Levitan Pitch Playbook – The Tools

FYI: This Advertising Agency Pitch Playbook (a pitching toolset) supports my book on advertising agency presentations and pitching… The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive ‘How To’ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts).

Yogi.

“Baseball is ninety percent mental and the other half is physical.”

– Yogi Berra

I love this famous quote because Yankee Hall Of Famer Yogi Berra is so right. By the time you make it to the majors, i.e. the opportunity to pitch for a new client account that might change the direction and fortunes of your advertising agency, you’ve done some serious mental work, and now it’s time get the physical part right.

If you are smart and beautiful, you are probably holding a copy of my ‘mentally physical’ book and that’s how you got here.

OK. OK. Let’s get on with it. [Read more…] about The Advertising Agency Pitch Playbook

Agencies, Man Your Website Videos

Peter · August 15, 2014 · Leave a Comment

I wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their agency story up on their website using = an agency video.

The genesis of the post is based on insights gathered from my book. Virtually everyone I talked with (agency CEO’s, clients, agency search consultants) say that interpersonal agency to client chemistry is a key factor in agency selection. My point — start building chemistry with you website.