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Gary Vaynerchuk: Old School Advertising Agency CEO

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Gary Vaynerchuk: Old School Advertising Agency CEO

VaynerMediaWhat does ‘old school’ mean? Well, one of the things is having a personality and being able to express it in such a powerful and interesting and enrgetic way that prospective clients just have to….

…Make The “I want you” Call

This agency video (actually a Digiday interview) makes me want to call up and give VaynerMedia some business. Does your agency video act as a brand-building business development tool? Do you want to be famous? Gary has always wanted to be famous and this obvious goal delivers big time for his agency’s growth. Watch and steal some of the energy.

 

Overdone Ad Agency Design Fries My Brain

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Overdone Ad Agency Design Fries My Brain

Pinterest Discover and save creative ideasI spend a lot of time looking at ad agency websites. I even have a Pinterest website that includes many (that’s it on the left.)

Soooo many are overblown, over baked, over jam-packed with copy and images. These websites also sound alike with about, work, process (‘our agency’s very own special sauce), client lists, photos of offices, contact pages, hip staff photos and long lists of services. Yes, I get it. These are logical sections. But doing what the other 4,000 ad agencies do is not very original.

I Am Beginning To Really Dig Minimalism

WalrusI am not yet sure what I really think about Walrus‘ approach (i.e. the talking walrus.) BUT… it is minimal and does not look like any other agency and there is a bit of humor which is sorely missing in the advertising industry, so I will give it a mighty WOW.

2 Minimalist Inspirations

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F*cking Brilliant Blog Headline

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How to Get from 0 to 1 Million Visitors Growth SupplyOK, Want To Se A F*cking Brilliant Blog Headline?

We see dozens of articles on how to craft smart blog headlines from SEO geniuses and clickbait gurus. Here is a great example of a must read headline from Growth Supply. It is on Medium which you should add to your reading list regardless of you agreement with me. Also, play with Growth Supply’s email submission system. Ali has got it down!

Why does this work for me? It asks a question. It is about the universal view that the grass is greener on the other side of the fence. Especially the greener sounding tech start-up vs. advertising. It delivers a bit of Schadenfreude. It has the F-Word, well used.

By the way, I left advertising in 1995 to found and CEO two internet companies. That did NOT f*uck up my life.

Ali Mese — Medium

 

A Sly Memorial Day

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sly-tee-thumbSly Memorial Day

Hey, I get it. The demographics of YouTube skew young. And, I’d imagine that YouTube might even skew older that other video services. But, only 1.2 million views for Oakland’s best? 5 million for Barry… ?

But… I am thinking that parents HAVE to set their kids up. In this case Sly…

Yeah, I saw Sly on St Marks Street.

https://www.youtube.com/watch?v=6Ptrc2cWRxU