Peter Levitan & Co.

The New Business of Advertising

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Ad Agencies: Stop Marketing!

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Ad Agencies: Don’t Do Any Marketing!

Laptop-HeadacheI saw this Adweak Tweet (scroll down) and it got me to thinkin about how much ad agency marketing is directed to prospective clients. Lots!

Man, client CMO’s / marketing departments / CEO’s must be soooo tired of incoming marketing materials from ad agencies. An endless barrage of ‘we are wonderful’, ‘we have this idea’, ‘we did this fantastic work’, ‘we won this award’, ‘we know your category’, ‘we wrote this white paper on: new ad technologies; social marketing; how to use Snapchat; demographics; your issues; your competitors and on and on.

 

Adweak adweak Twitter

Soooo, I kinda agree with Adweak’s sentiment. BUT…

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Great Browser Tool For Writers & Content Hounds

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Like to Deliver Super Smart Content? Here’s A Great WordPress (Etc.) Tool.

download grammHere is a weekly report from grammarly – my special content writing and editing friend. I love it.

grammarly automatically spell checks, corrects typos and grammar and reports weekly on my writing activity. I use it daily and automatically. It makes me a much beeetter speller and writer, blogger and human being. Now, I nevvver make any mistarkes. 🙂

Last week’s content rocked – I decided that I needed to put out some large word count missives to help Google love me long-time. As grammarly says…

9828words written
You were more active than 93% of Grammarly users.

Yeah baby, I was in the top 7%.

Here is how grammerly describes themselves:

Check your grammar right from your browser or Microsoft Office. Improve your writing in emails, documents, social media posts, messages, and more.

Here is my weekly report.

Grammarly Write a New Text →
June 15 — June 21
Your Weekly Writing Update
“Child, to say the very thing you really mean, the whole of it, nothing more or less or other than what you really mean; that’s the whole art and joy of words.” —C.S. Lewis
ACTIVITY

9828words written
You were more active
than 93% of Grammarly users.
MASTERY

180mistakes made
You were more accurate
than 68% of Grammarly users.
VOCABULARY

910unique words used
Your vocabulary was more dynamic than 89% of Grammarly users.
Grammarly Premium found
152 additional advanced mistakes.		 152
Upgrade to Fix Advanced Mistakes
OVERUSED WORDS

Here is the only word you overused in your writing last week.

Tip: You’ll notice a few suggested synonyms (in blue) that you can try next time to keep your writing fresh.
agency
bureau firm business menas auspices

–> Go here and say… to get the browser extension… I want my grammarly.

What Your Ad Agency Can Learn From The Army

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Your Ad Agency Failed. Now What?

Army_Strong_WP.jpg 1024×768“Oh well” should never be the last thing you say when your ad agency failed to sell in an idea, a new advertising program or are at the losing end of a pitch for a new account.

“Oh well” simply isn’t good business. Advertising agencies need to have a process for evaluating what did not work (even what worked) in order to improve its business systems — including how to pitch ideas. I suggest that agencies consider using what the U.S. military calls, the After-Action Review (AAR). Here’s a definition from the Air Force:

An after-action review (AAR) is a professional discussion of an event, focused on performance standards, that enables soldiers to discover for themselves what happened, why it happened, and how to sustain strengths and improve on weaknesses. It is a tool leaders and units can use to get maximum benefit from every mission or task.

Stop Failing… The Ad Agency After-Action Review

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Advertising Agency New Business Conference + Bourbon

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Fuel Lines Advertising Agency New Business Conference: October 8-9

postcard-frontOctober is soooo boring. NOT. Here is something to do that will help you grow your advertising agency’s client list.

Fuel Lines New Business Conference will be held in Nashville, TN on October 8-9. The Tennessee part is where the bourbon comes into play. But, that isn’t the reason you should attend. Here are a couple of other really good reasons. These are not necessarily in order of importance:

  • I am a keynote speaker and I’d love to meet you in Nashville.
  • Another great keynote speaker is the famous (infamous?) ‘Ad Contrarian’ author and blogger Bob Hoffman. Bob is one of the folks that added his humorous but oh so spot on insights to my book, “The Levitan Pitch.” 
  • You will get to see the smart Michael Gass of Fuel Lines and the well-read Jami Oetting of Hubspot’s Agency Post. Plus.
  • You will spend a couple of days focussing on advertising agency new business to hear what works and to interact with other agency leaders to hone your agency’s new business program.
  • Nashville is sweet in October.

Sign Up –> Right Here

The Conference

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