Peter Levitan & Co.

The New Business of Advertising

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Ogilvy, Pinterest and Ad Agency New Business

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ogilvy on pinterestTake a look at how Ogilvy is using Pinterest as a new business tool and as a rich information resource for their global employees. They have over 110 boards, 1,000 pins and over 8,000 followers.

Sure, Ogilvy has cadres of workers to pin the globe but someone in management is clearly committed to this new (OK, relatively new) and massively growing social media platform. This site looks like it has more infographics than, well, who knows. It’s a great infographic resource and they add to it every week.

I use Pinterest as a business development tool as well – it delivers traffic to this very blog. To gain a footprint on Pinterest and to target folks like you, I built the Pinterest advertising agency directory.

Do you need some help in deciding if Pinterest is a good tool for your agency’s new business program? Here is my post:

10 Reasons To Use Pinterest For Advertising Agency New Business

Pinterest: How to Drive More Traffic to Your Site With Pinterest

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Pinterest works for my marketing. It should work for you. My best advice… get in early. It is still early with only 10 -15% male usage.

Social media marketing podcast 38, in this episode Melanie Duncan shares why marketers should use Pinterest to help drive more traffic to their website and increase sales.

Read more from the source: socialmediaexaminer.com

And, take a look at my Pinterest Advertising Agency Directory (Is your agency missing?)

Pinterest Growth & Men – A Missed Opportunity

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Its nice to be special. Seems I am. I’m a member of the 5% of men that use Pinterest (see my Advertising Agency Directory.)

I’ve got to imagine that the number of men using Pinterest will increase due to Pinterest’s ease of use and visual backbone (I recently stumbled upon a London escort agency that uses Pinterest!) Beyond escorting, Pinterest is now a major source of referral traffic — beating out even Twitter. Here is a chart from eMarketer on Pinterest demographics and one from  Shareaholic on Pinterest’s growth.

With the rush to social media, why aren’t more advertising guys using Pinterest…. or, just checking it out? I bet your client knows more about it than you do.

emarketer pinterest demos

 

pinterest growth

10 Reasons To Use Pinterest For Advertising Agency New Business

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pinterest block

It took me a while but I’ve discovered the value of using Pinterest as a new business “content marketing” platform. My move to Pinterest is a result of an accidental meeting on a flight between New York and Portland. My seat-mate was an executive at Edelman PR and she regaled me with multiple case histories on how the agency was using Pinterest for its clients to drive traffic and sales.

I went home and explored Pinterest and read some of the dozens of marketing articles on this high-growth social media tool. I was sold. Pinterest is now a primary element in my new business content marketing program and you can see it in action on my advertising agency directory right here. My plan is to pin and review every advertising agency website in the USA and some international markets. I now list over 1,000 agency websites. If you agency isn’t on the site or you’ve redesigned the site recently, let me know.

Back to your agency new business program and Pinterest. Have you looked hard at Pinterest? I think you should. Here’s a quick overview of why.

1. Pinterest is growing like crazy.

pinterest growth

2. Pinterest has high link value and it drives more referral traffic than YouTube, Yahoo! and Google+ combined. Need more? Pinterest sends more referral traffic to websites than Twitter. To take advantage of its search engine magnetism, Pinterest should be optimized to increase traffic. Here’s a valuable infographic on Pinterest search engine optimization.

3. Pinterest is very social and drives reach. Its very community oriented and following others and re-pins drive traffic and awareness.

4. It easily integrates your pins with your website, blog, Twitter and Facebook.

5. It will drive your agency branding and traffic via branded boards and URL placement.

6. There is a growing list of third-party Pinterest management and analytical tools including influence tracking.

7. Pinterest is a significant ecommerce driver. Here are some stats.

8. Pinterest is a visual medium and let’s face it, as an agency you are by nature a visual marketer.

9. Because Pinterest is image driven it can be worked into a busy agency’s workflow. It’s much faster to update than your blog.

10. Get ahead of the wave. You still have time to look like a Pinterest marketing expert to your clients and prospects.

What About Me?

I want to own the idea of “advertising” on Pinterest. As I mentioned above, I plan to pin the home page of every advertising website, add mini-reviews based on my agency new business and website development experience and then link back to the long-form reviews on this blog and YouTube channel. Follow me. I’ll be adding to the boards every week.

I will be marketing the Pinterest resource but Pinterest-driven search engine optimization is already working. I’ve searched on various advertising related search terms and my Pinterest site has been graciously delivered high up on Goggle’s SERP. What subject would you like to own on Pinterest? It is still early.