From Olli Siebelt… integrated digital production… Don’t miss *
Insights
The 10 Sleaziest Car Ads Of The Century
Sleazy Car Ads. Sleaze Sells. Just Ask Joe Isuzu.
Sex doesn’t sell when it’s this bad.
Read more from the source: businessinsider.com
And… don’t forget the great Joe Isuzu.
Are Ad Agency Creatives More Creative When Drunk?
The fabulous Advertising Week Social Club blog asked, “Do You Think Alcohol Makes You More Creative? We’re Putting It To The Test.” As Dave Birss writes…
There’s lots of anecdotal evidence that indicates a couple of drinks can help you creatively. For example, the first piece of copy I ever wrote was produced with the assistance of several pints of Guinness. It ran without any client amends and ended up winning a best copy award. (Conversely, a journey along the Absinth shelf almost got me fired for starting a fight with an Account Director!)
Then in the late 90s a spirit of temperance swept across adland in the UK. And at the same time creative standards seemed to drop. A lot of people suspect there’s some connection there.
As someone who went to art school, started in the New York advertising business in the fueled 1980’s, worked with dozens of creatives around the world and now lives in Oregon, home of craft beers and legalized drugs, I’d have to say that creatives…. Well, I won’t. But watch this video and stay tuned for the results.
Summly, Nick D’Aloisio, Bloomberg, Charlie Rose and Yahoo! (And Advertising)
The press take on Nick D’Aloisio and his sale of the news app Summly to Yahoo! for a reported $30,000,000 made big news because he is 17. He has much more going for him than just his age.
Watch this really inspiring interview with Nick on Charlie Rose. One of Nick’s main points is that he built Summly, which has been pulled off the iTunes store while its moved into Yahoo! land, as a tool to summerize the news (and soon more) for the small screen. Nick zeroed in on the insight that people under 25 are mobile-phone centric. They use their phones as their first screen, not the second and he built Summly for his kinsmen. The idea of phone-as-first-screen is a wonderful disrupter.
And, yes, there is more Nick… Here he is on Bloomberg. This interview is a bit more entertainment oriented.
While you are here, go here to see what I do.
Four Agencies Flock To Detroit To Pitch Cadillac
Really, Could Any Ad Agency Sell Cadillacs? Even To The 55+ers?
Three of the biggest advertising agency holding firms are vying to handle Cadillac’s creative account. Agency execs from a trio of companies –Interpublic Group of Cos., Omnicom Group and Publicis Groupe– flocked to Motor City Thursday to be briefed by General Motors.
Can you imagine the promises of success they are making? What advertising message would get you to bypass Audi or BMW to buy a Caddie?
Read more from the source: Crain’s Detroit Business