Peter Levitan & Co.

The New Business of Advertising

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The Six Second Advertising Agency C/O Vine

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vine-twitterAdvertising agencies ask…. “How can we look / sound / act different that the other 4,000 agencies?” Well, why not become the “Six Second Agency”?

Business Insider reports that “Nissan Says A 6-Second Vine Might Have Been Better Than Its 30-Second Commercial”

Would certain commercials be better if they were condensed into 6-second Vine videos?

In October 2012, Nissan released a TV spot in which a mid-level accounts guy gets mistaken for a high ranking executive after he gives his boss a ride in his Sentra.

Then a consumer edited the 30-second ad down to six.

Nissan then posted on Vine, “Hey @ellencmayfield you’re on to something. Maybe we only needed 6 secs of airtime for the Carpool ad. :)”

I wouldn’t be surprised if the six-second Vine got more attention that the TV commercial. Why?

  • Vine is still new so any Vine TV spot will get extra attention until advertisers overwhelm us with this type of advertising.
  • We are collectively way ADD. Six seconds is good.
  • Advertising effectiveness wasn’t hurt when TV spots went from :60 to :30 to :15’s.

Back To The Six Second Agency Idea

Here is what I’d do if I still had my agency:

  • Create a micro-department and call it The Six Second Agency.
  • Create 5 Vine spots.
  • Build a simple website.
  • SEO the hell out of it.
  • Make some noise… go get some PR.

If it works, great. If not, hey you just had some inexpensive fun, your employees will think you are cool and your clients (at least the savvy ones) will smile and be glad that they are working with such a smart agency.

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There is a 78% chance that you loved what you just read. So, go here, read my Corleone offer and call me if you are an agency CEO or want to be someday. 

#AgencyLife Hashtag On Twitter Prompts Whining In AdLand

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OK, so advertising people (well, some advertising people) don’t like their jobs (or, today’s job.) Got it. But, as I used to say to disgruntled staff… there are dry cleaners and roofers and accountants that don’t like their jobs. Just move on.

Oh, the humanity.

Read more from the source: businessinsider.com

5 Brands With Vine Potential (And, Where Are The Ad Agencies?)

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I’ve been surprised at how few advertising agencies use Twitter’s Vine for agency promotion. What gives? It fits in well… ad guys have smart phones, have ADD which works for Vine’s 6 second videos and the ECD’s all want to be movie directors.

While a lot of brands have Vine accounts, a relatively small percentage of them have been using them particularly effectively, if at all. Here are 5 brands that have made an effort; attempting to d…

Read more from the source: theawsc.com

Demolicious. A Portland Digital Event. Where Were The Ad Agencies?

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I went to the Portland’s Demolicious last week. There was a room full of digerati (do we still use that term), five tech companies that were each given 5 minutes to pitch their business ideas and four more that were given a fast-paced 1-minute to pitch their ideas.  It worked great: beer + smart people + a nice room-buzz.

Go to the website to see the winner GlobeSherpa, a public transportation mobile app that’s now in action here in Portland.

Personally, I was most dazzled by the app Show Of Hands, one of the 1-minute presenters. From their Website…

We collect (anonymously) and share (transparently) public opinion. Every single day.

Show of Hands was launched in 2009 as a free iPhone app with the goal of asking simple questions that can lead to mind-blowing insights. We allow users to sign-up anonymously using their mobile phones, and vote on a few poll questions each day. Poll topics are kept diverse – variety is the spice of life! Along with their opinions on these poll topics, we collect optional demographic information from our users – and this info is what really powers the fun. After voting on each poll question, every user can see the full real-time poll results, displayed geographically or by a variety of demographic filters including gender, age, income, and political party. Users can also comment on each question, which can lead to some of the more intelligent (sometimes) and humorous (often) discussion forums on the internet. 20 million votes later, we are just getting started.

slide1I spoke with Tony Bacos, Show Of Hands’ leader today and asked if the advertising world had discovered his app. I hate to say this, but, P&G has found him but it dosen’t look like the advertising agency world has. Why not? And, why weren’t there any agency folks at the event? As I have written (ranted) before…. Why aren’t more agency people curious?

 

I have a few more opinions and advice for the advertising world.

Facebook Begins Big Advertising Blitz To Tout Its New Android “Home”

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Wieden+Kennedy (like who else) launches new TV for Facebook Home. As usual, a sweet TV spot. But, am I the only person that does not need to be digitally connected to all of my friends all of the time? I guess it dosen’t matter when you are starting with a user base of 1.06 monthly users.

The social network is using a combination of ads on its own site and TV commercials to pitch its new Facebook Home software.

Read more from the source: allthingsd.com