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2 Pieces Of Advice For Ad Agency CEO’s

Peter · April 29, 2013 · Leave a Comment

The big idea is that your agency should be making things — for yourselves (and your clients.) It is simply too easy and you have the brains, talent and energy. What’s more, you will walk the design talk. One idea is futuristic and the other is simply something you should be doing anyway.

Here are two ideas.

1. Learn 3D Printing

Buy a 3D printer, experiment and be much smarter and on the ball than all the other agencies in your town.

printer-3My suggestion is buy the the soon to be released Form 1 from Formlabs. As Formlabs says,Form 1 is…”An end-to-end package. Printer, software, and post-processing kit that just works. Right out of the box.” Check out their video.

$3,300 puts you right in the middle of the 3D printer explosion. And, its so damned beautiful. Put it on that expensive front desk that really does zero for your agency’s street cred. Go here if you need to geek out on this big idea.

Make Some Tee Shirts

It’s summer. Need I say more?

I have a few more ideas. Most are about how you can make more money. Now, that’s a cool thing for an advertising agency to make.

LinkedIn Contacts App: This Week in Social Media

Peter · April 29, 2013 ·

Lot’s of updates for LinkedIn (smart upgrade = good news), Facebook, Tumblr., and Foursquare… remember them?

Social media news and new developments making social media marketing easier. (LinkedIn Contact, Facebook mobile app update, Twitter app update, Foursquare update)

Read more from the source: socialmediaexaminer.com

Apple, Innovation And Valuation

Peter · April 28, 2013 · Leave a Comment

Here is an interesting and somewhat revealing chart on Apple’s innovation timeline correlated with its stock price.

Rhetorical questions coming… Do you think that being innovative is good for adverting and digital agency business development? Does innovation drive valuation?

apple-products-darker

Pinterest: How to Drive More Traffic to Your Site With Pinterest

Peter · April 26, 2013 ·

Pinterest works for my marketing. It should work for you. My best advice… get in early. It is still early with only 10 -15% male usage.

Social media marketing podcast 38, in this episode Melanie Duncan shares why marketers should use Pinterest to help drive more traffic to their website and increase sales.

Read more from the source: socialmediaexaminer.com

And, take a look at my Pinterest Advertising Agency Directory (Is your agency missing?)

The World’s Best Marketing Book?

Peter · April 25, 2013 · Leave a Comment

I’ve been reading Dan Zarrella for years. His latest book, “The Science of Marketing” is a hard one to put down. It totally delivers my need for geek.

Here is his LinkedIn profile:

Dan Zarrella is the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.

He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

Webinars in his “Science of…” series have drawn upwards of 30,000 registrants. And he holds the Guinness World Record for the largest webinar ever.

The World’s Best Marketing Book?

Is “The Science of Marketing” the best marketing book? It just could be today’s best if you’d like to run marketing programs based on analytical proof vs. assumptions.

I urge you to go out or online and buy it. The book delivers Dan’s quantitative approach to social marketing. As the subtitle says, “When to Tweet, What to Post, How to Blog, and Other Proven Strategies.” Proven being the operative word here. All of this advice is backed up by years of tracking how people use social media, email, webinars and SEO.

Its a “Just the facts” book. Given the crazy world of opinionated social media advice… This book’s findings will help you dazzle your coworkers and friends.

Google Trends   Web Search Interest  social media how to   Worldwide  2004   present

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