Insights

2 Reasons Ad Agencies Fail At New Business

Peter · May 7, 2013 · 1 Comment

You would think that most advertising agencies want to grow and understand that marketing is the way to get what they want. My discussions with ad agencies indicate that less than 50% (and I am being kind) have comprehensive business development plans to create new business programs. This is a major FAIL that is easily rectified with some brain + elbow grease

But, wait… there’s more: the super smart folks at RSW/US report that …

From our report, “79%+ of Marketers say it is “very important” to come to an initial meeting with thoughts about their business and/or smart questions to show they have interest. ”

And, get this:

And yet: “Only a little over 12% of Marketers say that Agencies “always” come to the table prepared in a way that isn’t about the Agency.”

How could this be possible? I’m flummoxed. Arriving prepared and looking interested and hungry to early client prospect meetings is critical. Image all the work that is required to get your in the client’s room in the first place and then to show up empty headed??? Here are the RSW/US charts:

If your agency is stalled go here, read about my programs and call me up. I can help you grow by planning a smart active agency new business program. I bet I’ve been doing it longer than your agency.

JESS3 On 10 Steps To Creating Perfect Infographics

Peter · May 7, 2013 ·

JESS3 has grown an “advertising” agency by being a leader in Infographic development. They got it down – and are sharing – which is real nice of them.

I’ve been collecting marketing Infographics on my Pinterest site… Up to 48…

The JESS3 article is on the Creative Bloq network, featuring Computer Arts, .net, and 3D World.

Read more from the source: creativebloq.com

Also….. I wrote a post on JESS3 as an agency to watch.

Is Likeable Media The Best Social Media Agency?

Peter · May 6, 2013 · Leave a Comment

Likeable is a Good Thing.

I just wrote a blog post for Agency Post on the social media agency Likeable Media. I like Likeable media because they make themselves so likeable. Most agencies don’t try that hard at being liked. Personally, I think that you can project a professional image and be liked at the same time. It’s so social.

Likeable has a very strategic approach to how they present the agency and its messaging across what seems to be every social media channel. As I write in the post…

I’ve liked watching Likeable for the past seven years because it aggressively walks the social media walk. I view them as an instructive benchmark for how an agency should be using integrated social media as a high-energy business development platform.

If you need some proof of their success, Likeable’s Alexa website ranking (lower is better) is 89,889, while BBDO’s is 256,867 and Saatchi & Saatchi’s is 185,871. Both agencies are decades older than Likeable.

In addition to having a very well-developed agency story (its, yes, Likeable, cute and memorable in a very sweet human way that’s rare for agencies), Likeable is everywhere:

SlideShare (67 SlideShares)

Facebook (32,000 Likes)

YouTube (137,000 views)

Pinterest (2 Pinterest sites)

Tumblr.

Google+ (a rather Google friendly social tool that most agencies ignore)

Twitter (29,000 Followers)

Vine

iTunes

On their website with their active Blog and White Papers

Even Amazon where they sell their two social media best sellers

You can find out about even more things that I like by talking with me. Just click here for my Vito Corleone offer.