Peter Levitan & Co.
The New Business of Advertising
I wrote “Boomercide”, a book on suicide this year. To imagine that suicide could ever be used by Hyundai to make an emissions point in a TV ad is so astounding that, well, um….
Holly Brockwell, a freelance advertising creative from London, today posted an open letter to Hyundai and their advertising agency, Innocean on her blog. It has already been read 50,000 times. It says: “As an advertising creative, I would like to …
Read more from the source: Irish Independent
And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.
From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.
Make sure you check out the poster series.
78% of advertising agencies do not have an up to date business plan.
Ok, I made that number up. But, based on my travels through ad land, I am sure that I am close… and, maybe even a bit low.
Without a business plan it is virtually impossible to build the right agency for the future and a new business program that wins new clients and fuels revenues.
Here is a four part template for getting started on planning, steering and managing an agency that will get noticed, grow and prosper in today’s fast-paced advertising and digital marketplace. I call my “instant” 4-Part Business Plan blueprint. It’s essentially a fast-track Q&A to help start the planning process that results in an actionable business plan. [Read more…] about How To Write An Ad Agency Business Plan
“Interesting” look at search interest over time for two of our favorite terms… Advertising is red and social media is blue. I think that the colors should be switched. “Advertising” is feeling a bit blue.
->Hello:
Agency CEO’s or wannabe CEO’s, take me up on my Corleone Offer if you want to grow your agency.
See the RED copy below for the update from Goodby. Funny!
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I am finishing “Good, Bad & Ugly”, a presentation on advertising agency websites for the 4A’s. I’ve got a couple of bads and will write about them soon. But, I need to share this BAD with you right now.
It’s hard for me to believe that a few advertising and digital agencies have Coming Soon home pages. Coming Soon…?! How can they fuckin do this? It is really insane and lame. What poor brand imaging. Does it mean that they couldn’t come up with a real creative solution or even some patience as they build their new website?
So, are there any famous agencies doing this? How about Goodby Silverstein & Partners?
Get this… their current site is Coming Soon and so was their 2003 version. I call them the king of Coming Sooners. Here are the home pages. First the 2003 version and then today’s (as of 4.19.13)
Now all you have to do is check out this blog post… 13 Free Big Data Tools For Advertising Agency New Business.