And maybe why doing ads that get the attention of anyone under 35 / 45 got SO MUCH harder.
Archives for 2013
29 Social Media Marketing Tools + Infographic
Take a look at this great, as in comprehensive, if a bit daunting, infographic and list of 29 powerful social media marketing and management tools from Ian Cleary’s Razor Social website. Make sure to check out his website for even more sleep-loss aids.
I will soon be parsing and rating these specifically for advertising agency new business, cause your agency ain’t gonna be able to use all of these unless you’ve managed to lose most of your clients. However, not using a smart selection of some of these to help manage your agency’s social new business programs is also madness.
Marketing Tools: 29 Powerful Tools for a Social Media Marketer
There are a few more marketing infographics listed in my advertising agency directory right here at Peter Levitan’s Pinterest agency directory…
Maybe Skype Should Work On Its UI First – Pre Doing Commercials
I use Skype everyday for business. I have clients on four continents. Skype works. However, the UI sucks.
But, in the meantime, while I hope they fix the UI… here is their marketing in action.
Is it great? Sweet and a bit obvious. And… Not as great as this… (But, remember Skype is a Microsoft company.)
https://www.youtube.com/watch?v=1atWyPqXY18
Advertising Does Not Work On The Internet
I built my first commercial website in 1995. New Jersey Online (NJ.com – it was cool when I ran it! Today, Meh.) It was one of the first online newspapers; was tied to the three leading New Jersey newspapers; was extremely well-funded by Advance Publications,;I had brilliant partners like the prescient Jeff Jarvis; had numerous industry firsts (like the first real-time global newsfeed) and was designed to make money.
I ran it for five years, it won awards, was considered a leader in the category. It didn’t make enough money. I don’t even think that today, almost 20 years later, it (or its cousins like OregonLive) even come close to replacing the money loosing Newhouse newspapers (just Google The Times Picayune and its death). Why didn’t NJ.com make cash? [Read more…] about Advertising Does Not Work On The Internet
Advertising Agency Business Development Seminar @ Portland Ad Fed
Agencies love their friends, their Rolodex’s (yes, we still use this word) and claim that they win more business from referrals than any other new business method. 3 reasons why:
- Friends are friends and friends have friends.
- Friends should recommend you.
- Current and past clients should recommend you. See “The One Number You Should Grow” from the Harvard Business Review.
But, there is a point when you run out of friends with friends and then its time to actually do some real business development. That’s why Rebecca Armstrong, Principal and Managing Director at NORTH; Ryan Buchannan, CEO eRoi and Peter Levitan, CEO Peter Levitan & Co. — oh, that’s me are speaking on how to grow your friends, contacts and prospect lists.
It is: An Advertising Agency Business Development Seminar – “New Business Is More Than A Big Rolodex”
Date: November 21.
Place: Portland, Oregon
Info from The Portland Advertising Federation (yes, new website coming soon….)
Need some language:
The more prospective clients you get to know, the more new business you will win. It’s that simple. Or, is it? New business is a presentation and hands-on workshop designed to help advertising agency management and employees create enlightened new business programs that will get more meetings and build relationships with the right prospects.
We will work together to examine and discuss a range of business development techniques used by successful agencies. We’ll explore list building and how to create and deliver compelling client insights that will grab the attention of the client-side decision makers you want to meet with – well before they put out that RFP. This seminar is for all agency employees because new business should be an agency-wide goal.