Peter Levitan & Co.

The New Business of Advertising

Social Media

Ad Agency: Why No Sales Methodology?

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Glengarry-Glen-Ross-Alec-Baldwin-ABCI came across the revealing ad agency business development infographic below on the RSW/US website. The infographic highlights some of the findings from RSW/US’s 2014 Agency Marketer New Business Report. 

The infographic sucks. Um, no. The infographic doesn’t suck, but it points out one critical agency fail that… SUCKS!

According to the RSW/US report, 66% Of Ad Agencies Have No Business Development or Sales Methodology

What? 66%! Having run ‘sales’ (sorry, it is sales) at Saatchi, my own agency and two Internet companies, I know that a company that has something to sell in the B2B marketplace cannot succeed without a biz dev plan and implementation methodology. Cannot, full-stop. No methodology means no plan and no plan means no growth no growth means lower income. So, let’s solve this problem. [Read more…] about Ad Agency: Why No Sales Methodology?

Social Media Insights For Advertising Agency New Business

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Insight: Your B2B New Business Prospects Know You (Well)

images maskedThere are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing that they are looking.

It is imperative that you manage this process. You have to be proactive and start selling way ahead of getting a phone call. This is a call that you won’t get if you don’t work hard at that pre-sale. One thing I often tell my agency clients is get that video of the agency people and your services up on your site right now. My video is right here.

Looking and sounding like every advertising agency in your consideration set will not get you considered.

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An Easy Video For Your Advertising Agency

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Need An Easy Way to Do A Video For Your Advertising Agency?

Wordeo by Michael MoszynskiThe brilliant LONDON Advertising thanked me for my support by doing this video using Wordeo. Check it out…

Click here to watch it!

Want To Make Instant Videos? Click here to get the Wordeo app.

Apparently, I am the “ad man’s jock strap”.  Just the kind of moniker that a London ad agency could grip.

(Call me if your ad agency needs a bit of a lift.)

Here’s my Advertising Week post on advertising agency videos. Does your agency have one?

 

Should You Use Email Marketing For Ad Agency New Business?

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free-vector-e-train-clip-art_109308_E_Train_clip_art_mediumAs a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.

Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.

Should You Use Email Marketing For Ad Agency New Business?

Answer #1

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Are You Addicted To Technology?

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eMarketer Daily hours onlineCheck out this chart on our addiction to technology from eMarketer. Me… um, well, ah, I’ll be reading my copy of War And Peace and hugging my kids.

According to eMarketer:

“July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year. Surprisingly, 20% of respondents did manage to unplug daily.”