Me-Me!
I’ve been told my entire advertising and marketing career that talking about ME and not my business prospect in a sales situation will lead to failure. I’ve had this confirmed over the past couple of years in my conversations with advertising agencies, clients and advertising agency search consultants. Here are three quotes from agency search consultants from my book, “The Levitan Pitch. Buy This Book. Win More Pitches.” The point being… [Read more…] about Do You Me-Me When Selling Your Advertising Agency?