Peter Levitan & Co.

The New Business of Advertising

Pitching

Do You Want To Win More Sales Pitches?

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Buy: The Levitan Pitch. Buy This Book. Win More Pitches.

Jim BookA $14.99 purchase on Amazon gets you 251 pages of insights and advice on pitching from my 30 years at Saatchi & Saatchi, 2 Internet start ups and owning my own agency.

You’ll get smart / funny writing; 30 of the latest tips on process, content, presentation prep; 12 funny ‘pitch mistake’ cartoons; 13 interviews with well-known business and presentation experts and 16 “how-to’s’ from agency search consultants. This last one  alone is worth the price.

OK Peter, enough sales talk. What is the real reason to buy the book?

You get to smile like the famous advertising agency executive at left who has already won 9 agency sales pitches since he bought the book yesterday.

This book pays for itself. He has made over $240,000. That’s a 17,142% ROI!

Don’t forget to sign up for my updates and the freebee that will change the course of your agency…. below.

 

The Advertising Agency Pitch Playbook

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The Levitan Pitch Playbook – The Tools

FYI: This Advertising Agency Pitch Playbook (a pitching toolset) supports my book on advertising agency presentations and pitching…  The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive ‘How To’ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts).

Yogi.

“Baseball is ninety percent mental and the other half is physical.”

– Yogi Berra

I love this famous quote because Yankee Hall Of Famer Yogi Berra is so right. By the time you make it to the majors, i.e. the opportunity to pitch for a new client account that might change the direction and fortunes of your advertising agency, you’ve done some serious mental work, and now it’s time get the physical part right.

If you are smart and beautiful, you are probably holding a copy of my ‘mentally physical’ book and that’s how you got here.

OK. OK. Let’s get on with it. [Read more…] about The Advertising Agency Pitch Playbook

Free, Smart, Ad Agency Insights (Yes, Free)

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Allow me to repeat myself: Free, Smart, Ad Agency Insights (Yes, Free)

FreeIn the interest in continuing to walk my own talk, this post is about asking people to sign up for my newsletter below. Everyone who does this painless act receives my informative white paper:

How To Grow Your Advertising Agency.

The detailed white paper includes 35 easy to implement recommendations from 30 years of advertising agency experience at Saatchi & Saatchi and owning my own profitable agency and founding two groundbreaking Internet startups where I was a client… I know what I am talking about when it comes to running a profitable agency.

Frankly, why wouldn’t you want to read this? Even if only to satisfy your curiosity*.

*Another thing I know: Only the curious will survive and grow in today’s advertising marketplace.

 

One Reason Not To Do Advertising Agency New Business

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2014 marketing spendOK, I admit it. I am fibbing.

There is no reason that an advertising agency shouldn’t always be executing some form of business development activity. While you might want to slow down on outreach during the summer (but, keep those monthly emails going out), there is no reason that you shouldn’t be thinking and planning hard for the fall. You want to get out of the blocks fast. The reason is that your prospective clients are going to spend more marketing dollars in 2014 and 2015, and you want to get some of those bucks.

You would like some of that $180.12 billion, right?

Me and New Business

In my case, in the past few weeks, I have slowed down the number of blog posts, guest posts and LinkedIn activity that I have been sending out. People still find me via SEO but I am not actively stimulating the conversation at my usual pace.

Why? I am finishing my book and its marketing plan. Here is what is close to the final cover. I am getting psyched. It will be a very valuable book (If, I do say so myself) packed with my insights from thirty years of pitching and over twenty interviews with pitch experts of all stripes.

COVER_COMP_140721

Get The Book Early

Sign up below for my weekly newsletter and I will alert you to the launch of the 175 page paperback and eBook.

I guarantee that you will be able to deliver more successful new business pitches earlier and faster than the agency down the street.