As a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.
Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.
Should You Use Email Marketing For Ad Agency New Business?
Answer #1
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