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Personal Branding

Boomercide aka Suicide

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Boomercide The Book And Robin Williams

Boomercide Cover-Screen-size_d3[2] jpegWithin hours of Robin William’s suicide, I had some incoming email from marketing friends that suggested that I should use the press attention to promote my 2012 book Boomercide: From Woodstock To Suicide. While this idea might have made sense from the very pure marketing perspective of leveraging the news, I chose not to synergize my book marketing with Robin’s death for the obvious reason that it would be rather crass. Even ugly. I couldn’t see going through a keyword analysis related to his suicide to increase page views.

Now that some time has passed (how quickly the press moves on) I think that I can discuss my book .  And, in case you think I am still being crass, crass in today’s world means that I would be promoting my book on Twitter using a Robin-related hash tag. I’m not. [Read more…] about Boomercide aka Suicide

Should You Use Email Marketing For Ad Agency New Business?

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free-vector-e-train-clip-art_109308_E_Train_clip_art_mediumAs a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.

Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.

Should You Use Email Marketing For Ad Agency New Business?

Answer #1

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Ask And Ye Shall Receive.

Going direct and actively “asking” a prospect to do something is one of the most important and effective pieces of business development advice that I deliver to my agency clients. So, why not do it myself.

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Do You Hug On LinkedIn?

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Hi Hug Me Comment Image MyCommentSpaceI love LinkedIn. It is a key element in my inbound marketing program. In the past 30 days alone, LinkedIn delivered over 250 visitors to my website and my posts on LinkedIn have been viewed by lots of nice folks. I’ve written about how to use LinkedIn as an inbound marketing tool a few times on this blog. Here is a list of past posts.

The LinkedIn Group Hug

I also post and comment occasionally in my LinkedIn groups. Some groups are better than others and a quick look to see if they are spam heavy helps me figure out which ones are run professionally. That said, one thing I haven’t done is to contact and send out hugs to fellow group members. I may do so when my book comes out but I won’t make direct contact unless there is a very good strategic reason to do so.

My friend Steve Klinetobe, the master of The Cartoon Agency, has a very funny take on how shared group membership alone might not be a powerful reason to get other members to hug you back.

Connectification A LinkedIn Cartoon The Cartoon Agency

 

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