Marketing
Social “Media” Still Means Face To Face
I know, I know, it seems really crazy but it appears that people in Europe actually ask each other in PERSON (as in that old-fashioned face to face style social “media”) about products and services. According to eMarketer, reporting on research by YouGov:
Despite social media forming a staple of much of UK consumers’ digital life, it will not feature as a significant influencer this Christmas according to research by YouGove for The Drum suggesting that only a tiny share of internet users would turn to social media for gift suggestions. 83% of internet users would not turn to social media for gift suggestions.
The UK’s social networking population is the second-largest in Europe after Germany with even higher penetration. Overall, just 83% of internet users said they would use social media for Christmas gift recommendations, however.
Now, if I was an advertising agency with a retail client, I might be elated to tell them that 11% of UK 18-24 year-olds now use social media for recommendations and that we better dial up our social activity. However… 0ver 18% of this age group group are unemployed.
BooneOakley – Best Advertising Agency Website Ever?
This BooneOakley YouTube site just might STILL! be the best (as in creative story telling that captures a client’s attention) advertising agency website ever. Remember how groundbreaking their use of YouTube was in 2009. The video has over 1.3 million views. How many views has your site had since 2009?
Oh, yes, they also have one of those look-alike agency websites. So, go figure. Well, not too much figuring is needed…. there are mucho clients that seem to like the same old same old.
How To Name Your Advertising Agency: Part Two
This is Part Two of the two part series on how advertising agencies name themselves. Other than the gyrations that agencies constantly go through with how to design and redesign their website; what and how they name themselves is one of their most important branding decisions. Part One is right here.
Just a reminder… I worked for three ad agencies. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi (which bought Dancer) and the other was my very own Portland agency with its “current usage” name: Citrus. Or, as one of our creative directors thought was critical to our success, citrus, with a lower case “c.’
The Naming Process
Yes, there is a process to naming. I believe that selecting a name should be one of the most important elements of your new advertising agency’s marketing plan (a new name also works for agency’s that need a facelift and repositioning.) And, importantly, this process deserves your team’s best thinking and the time to ensure that you have selected the most powerful name possible. Most of us thought hard about what name to give our kids or the letters on our vanity license plates. Your company deserves this as well.
Objectives & Positioning.
You cannot begin to name your brand without establishing a clear brand positioning and business objectives which in the case of ad agencies sometimes just means sounding cool. In San Francisco alone, agency names span Muh-Tay-Zik Hof-fer’s self-love (OK, maybe its just name-play) to Argonaut’s promise of brand voyage (I assume) to Engine Company 1 (yes, you guessed it) to Butler, Shine, Stern & Partners and Goodby Silverstein & Partners’ authenticity (for old times sake) to BarrettSF and its hope for BarrettNY — I suspect. [Read more…] about How To Name Your Advertising Agency: Part Two
What I’d Rather Be Watching Than An Ad! (LCD Soundsystem)
And maybe why doing ads that get the attention of anyone under 35 / 45 got SO MUCH harder.