Tag Archives: ad agency

The Cost Of Ad Agency Business Development

Ad Agency Business Development. What Does It Actually Cost? Simple answer? Ad agency business development costs… a lot. A more detailed answer follows. I recently spoke about ad agency business development (essentially the art of Account Based Marketing) at Hanapin Marketing’s PPC Hero conference in L.A. and did a day long ‘how to pitch’ workshop […]

How Do Clients Choose An Advertising Agency?

How Do Clients Choose An Advertising Agency? Ah, let me count the ways clients decide which advertising agency to contact when they need to dial up their marketing. But, let’s just keep this blog post real simple. They choose them based on what they do. The “Data” Agency. I am going to Miami next week to […]

How Digital Agencies Win Clients

How Digital Agencies Find (and Keep) Clients I was interviewed for the DM News article, “How Digital Agencies Find (and Keep) Clients”. Were my comments brilliant? Well, brilliant might be a stretch. But here are my key points. Referrals – The Default Business Development Tool Where do clients come from? “The traditional rules of marketing […]

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

3 Ad Agency Websites That Work

Inspiration: 3 Ad Agency Websites That Work Yes, another post on ad agency websites. This time I am writing about three very different approaches. All work. How do I know this? These agency sites deliver via unique approaches at a time when many agency websites act more like a ‘me-too’ non-sales oriented brochure. To start, here […]