Tag Archives: ad agency

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

Podcast: 7 Tips for Ad Agency Professionals

A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website. Another way to get […]

6 Business Development Referral Strategies

6 Business Development Referral Strategies To Get, Well, You Know Most of the advertising agencies that take me up on my Corleone Offer usually tell me that the majority of their client base growth comes from a positive client, friends, and family business development referral. Perfect! A referral is a VERY hot lead. However, for way […]

Will Marijuana Get Advertising Agencies High?

Will Marijuana Get Advertising Agencies High? This is an update to a post I wrote in July, 2015. I must admit that I was right then that marijuana will get advertising agencies high. High as in offering a brand new multi-billion dollar product category that needs agency services. All of them – product design, PR, […]

Death Of The Brand?

Death Of The Brand… What Does This Mean For Your Advertising Agency? Watch this  L2 video on 2017 predictions. What does it mean for your advertising / digital / design / PR / experiential agency? I know…. these predictions are both an opportunity and a big problem. I’d grab the opportunity (I love pain points) and […]