I am talking about VaynerMedia’s website.
The reason is in this guest post I wrote for Agency Post.
Peter · · Leave a Comment
I am talking about VaynerMedia’s website.
The reason is in this guest post I wrote for Agency Post.
This BooneOakley YouTube site just might STILL! be the best (as in creative story telling that captures a client’s attention) advertising agency website ever. Remember how groundbreaking their use of YouTube was in 2009. The video has over 1.3 million views. How many views has your site had since 2009?
Oh, yes, they also have one of those look-alike agency websites. So, go figure. Well, not too much figuring is needed…. there are mucho clients that seem to like the same old same old.
This is Part Two of the two part series on how advertising agencies name themselves. Other than the gyrations that agencies constantly go through with how to design and redesign their website; what and how they name themselves is one of their most important branding decisions. Part One is right here.
Just a reminder… I worked for three ad agencies. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi (which bought Dancer) and the other was my very own Portland agency with its “current usage” name: Citrus. Or, as one of our creative directors thought was critical to our success, citrus, with a lower case “c.’
Yes, there is a process to naming. I believe that selecting a name should be one of the most important elements of your new advertising agency’s marketing plan (a new name also works for agency’s that need a facelift and repositioning.) And, importantly, this process deserves your team’s best thinking and the time to ensure that you have selected the most powerful name possible. Most of us thought hard about what name to give our kids or the letters on our vanity license plates. Your company deserves this as well.
Objectives & Positioning.
You cannot begin to name your brand without establishing a clear brand positioning and business objectives which in the case of ad agencies sometimes just means sounding cool. In San Francisco alone, agency names span Muh-Tay-Zik Hof-fer’s self-love (OK, maybe its just name-play) to Argonaut’s promise of brand voyage (I assume) to Engine Company 1 (yes, you guessed it) to Butler, Shine, Stern & Partners and Goodby Silverstein & Partners’ authenticity (for old times sake) to BarrettSF and its hope for BarrettNY — I suspect. [Read more…] about How To Name Your Advertising Agency: Part Two
Peter · · Leave a Comment
Ladies and gentlemen: The Pitch. OK… How could you not like the name of this agency?
Pitching, to consumers that is, is in fact what advertising agencies do for their clients. So, why not name your agency The Pitch?
Oh, agencies also do a lot of pitching for themselves, but you knew that. Oh, and everyone in LA is pitching something all the time. So, The Pitch is a name-tri-fecta.
Find The Pitch on Pinterest’s largest database of advertising agencies. (I love pitching that.)
A friend asked me what words and phrases were used in the past week to find my website via search engines (mostly Google.)
So, just for SEO edification and to show you that I have my Keyword strategy down, here is what my blog activity looks like. As you might expect, some visits have turned into leads and some into assignments for my business development consultation.
If you are wondering what the term “Talking” is all about… go here.
Search | Views |
---|---|
talking | 87 |
peter levitan | 43 |
zillow | 21 |
advertising agency business plan | 20 |
linkedin app | 19 |
business plan for advertising agency | 17 |
advertising agency business model | 17 |
people talking | 14 |
ad agency business plan | 14 |
ad agencies on vine | 10 |
business plan advertising agency | 9 |
how to get new business in advertising | 9 |
ad agency new business development | 8 |
ad agency new business | 7 |
ad agency business development | 7 |
advertising agency new business plan | 5 |
advertising agency business development | 5 |
digital agency business plan | 4 |
advertising agency new business development | 4 |
new business development advertising agency | 4 |
ad agency business development strategies | 4 |
advertising agency it outsourcing | 4 |
positioning advertising agency | 4 |
marketing agency business plan | 4 |
creative agency business plan | 3 |
creative agency | 3 |
how does an advertising agency market for new clients? | 3 |
advertising agency pinterest | 3 |
new advertising agency business model | 3 |
business development plan advertising agency | 3 |
peter a levitan | 3 |
new business development strategies for advertising agencies | 3 |
mobile advertising agency | 3 |
software for advertising agency new business | 3 |
is an advertising company a good business? | 3 |
business development plan for an advertising agency | 3 |
what companies outsource their advertising? | 3 |
developing new ad agency sales | 3 |
somersby cider | 3 |
advertising agency new business | 3 |
541-419-2309 | 3 |
best social media agency | 3 |
business development in advertising agencies | 3 |
agency positioning | 3 |
steve klinetobe portland | 3 |
ad agencies on pinterest | 2 |
advertising agencies app developers | 2 |
agencies like wexley school for girls | 2 |
design agency business plan | 2 |
zillow.com | 2 |
business development for advertising agencies | 2 |
advertising and design agency business plans | 2 |
how to build an advertising agency | 2 |
talk image | 2 |
business plan digital agancy | 2 |
talking people | 2 |
babyboom generation | 2 |
how to do a sales business plan for digital advertising agency | 2 |
digital agency business plan template | 2 |
somersby apple | 2 |
nissan vine commercial | 2 |
how to get more business in advertising | 2 |
advertising agency importance to business | 2 |
isuzu sex | 2 |
elements of advertising | 2 |
advertising agencies business plan | 2 |
pinterest for advertising agencies | 2 |
billionaires in ad agency | 2 |
some business model for advertising agency | 2 |
booz allen hamilton leagas delaney | 2 |
agencies new business consultants | 2 |
vine as an advertising tool | 2 |
ad agencies on instagram | 2 |
widelux | 2 |
how to build an advertising agency client list | 2 |
advertising agency business plans | 2 |
building the new ad agency | 2 |
marketing agency for zillow | 2 |
talk | 2 |
ad agency vines | 2 |
new business development for advertising agencies | 2 |
average savings for age 55-64 is $65,000 | 2 |
business plan digital agency |