The Power of The Advertising Agency Video
Putting a video on your website will increase your odds of selling your advertising agency’s services. I’d like to think that most agencies get this. But, not all do. Here are some compelling stats to help you make sure that you use the power of video on your website.
- 59% of senior executives prefer video over text. (Source: Brainshark)
- The average user spends 88% more time on a website with video. (Source: Mist Media)Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
- About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
- Zappos has reported that placing a video on a sales page increases sales impact from 6% to 30%.
Surprising? I didn’t think so. So… how do advertising agencies use video on their websites to help sell the agency?