Is this the best beer TV commercial? Like ever?
Its from Colenso BBDO in Auckland (that’s New Zealand to my geo-challenged American friends.)
https://www.youtube.com/watch?v=Nxic89dnuTk
video
Storify = Instant Content Creation For Ad Agencies
There is a link to my first Storify story on Paula Dean a bit further down. I created this magnificent piece of totally compelling can’t-miss viral content in about 30 seconds using Storify. Considering how important, and occasionally painful, content creation is, building stories in 30 seconds is a rather good thing.
What is Storify? Let’s ask the Wiki…
“Storify is a social network service that lets the user create stories or timelines using social such as Twitter, facebook and Instagram. Storify was launched in September 2010, and has been open to the public since April 2011.
Users search through multiple social networks from one place, and then drag individual elements into stories. Users can re-order the elements and also add text to help give context to the readers.
Media organizations have used Storify in coverage of ongoing news stories such as elections and meetings and events. Poynter.org recommended using Storify for covering social movements, breaking news, internet humor and memes, reactions and conversations, and extreme weather. CBC used Storify to cover the 2011 London Riots and Al Jazzera has a show called “The Stream” that collects perspectives on news stories using Storify.”
The Paula Dean Story
I am showing the URL for my SEO sensitive friends. http://storify.com/PeterLevitan/5-video-paths-to-a-heart-attack-from-paula-dean … its all about Paula Dean (nice use of video, frying kinda crackles.)
My 2nd and 3rd stories are all about the impending Vine vs. Instagram video war. I even manage to get “Hugh Hefner” in one of the stories …. https://storify.com/PeterLevitan/instagram-vs-vine (Interestingly, this was immediately re-tweeted by the Playboy Centerfold – you’ll figure out which one she is.)
My Storify profile page For Vine vs. Instagram story …
8 Vine Ideas For Ad Agency New Business
I’ve written about the opportunity for an ad, digital or PR agency to leverage the growing awareness and use of Twitter’s Vine, its short-form (as in 6 seconds) video service that runs on iOS and Android, as a new business tool.
I suggested that there has to be an ad agency out there that sees the potential of becoming the first 6-Second ad agency. No, you don’t have to shut down your other services. Just create a Vine division. I think that this could take about 2 hours. Hey, your agency’s new business program probably needs something new to talk about.
Well, here is more fuel. Vines are now shared more often that Instagram photos.
From Memeburn: “According to insights from Twitter-certified analytics partner Topsy the number of Vine posts shared on the site passed the number of Instagram posts late last week, just days after the previously iOS-only Vine launched on Android. It’s an interesting trend, considering the fact that Vine has a much smaller user base than Instagram — it has just 13-million registered users against Instagram’s 100-million active users.For all I know, an agency is doing this.But, I bet that there is still room to grab this tool and run with it. Here are a few thought starters.”
So to help you get going, here are:
8 Ideas For Using Vine For Ad Agency Business Development
- Write about Vine on your agency Blog.
- Write a Vine (and video marketing) white paper and send it to current and prospective clients.
- Run a micro-information-oriented Vine Twitter strategy. Do 3 to 5 Tweets a day for a couple of weeks and watch the stats.
- Create a Vine Pinterest site. Think “Best of Vine.”
- Do some sample Vine “ads” for client types.
- Hire a local comedian to do 6-second comedy skits for your agency.
- Get your Vine out: do Vine local reviews of anything: products, services, bars, clubs, bands, dogs, cats (people love dogs and cats.)
- Do a Vine about everyone in your agency and add it to your website.
I could keep going but… I’ll save more ideas for my agency clients.
Oh, just in case you need a bit more info, here is today’s infographic.
A Critical Ad Agency New Business Mistake
Through my agency consultancy, I have been able to look under the hood of lots of advertising, digital and video agencies. One of the most apparent mistakes that some, not all, just some, are making is to not step back and take a hard look at their current assets.
Here’s one mistake.
Online and mobile video marketing is booming. By now we should all know the power of YouTube as a business development tool (well, maybe I should write about this more) and the astonishing growth of video marketing across all of our screens – especially on mobile devices. With all of this activity and daily press, I cannot understand why advertising agencies are not using video marketing in greater numbers as a business development tool. Agency clients are looking for video solutions but most agencies are not leading with their video skill set.
The mistake isn’t that the agencies aren’t using video. The BIG mistake is that they are perfectly positioned to produce quality video but don’t. Huh? Well, if you are a full-service agency then you know how to make videos because you have been producing commercials, and telling short-form stories, for eons. Yet, most of these TV savvy agencies haven’t used video to tell their agency stories on their websites, build compelling YouTube channels, emailed out videos or used new tools like Vine. This is a crazy and a serious missed opportunity.
Here is just one video factoid: Forrester Research reported…
85% of people choose to watch a video about a company online rather than read the rest of the website.
Here is a great example of how to promote your agency using video from London Advertising. Note that their video is up front and way center. It’s the first thing that London wants you to see. It is one of the agency’s primary new business tools.
There is more on online video and that some agencies get it right here.
Ad Agencies See The Growth In Online Video
Opened up my computer this morning to get ready for a call with a potential agency client in Milan and saw two advertising news items that clearly point to the direction that ad agencies must head.
First was a quote from Italy’s Publicita Italia (think AdAge) that said that Publicis thinks that 75% of their revenues will come from digital by 2018. Not surprising but clearly directional.
The second is an article from eMarketer that states…
Ad execs think online video ads are equally or more effective than television ads at reaching audiences.
And…
The popularity of digital video viewing is helping drive the expansion of the online video ad market. eMarketer estimates that video ad spending in the US will grow 41.4% this year, to reach $4.1 billion. BrightRoll found that the greatest percentage of advertising professionals—one-quarter—expected online video ads to see the highest growth rate of any ad category, with mobile video a close second.
Here is the supporting chart. The trend is obvious and the trajectory for agencies and what skills they should be building should be crystal clear. One idea is to become the Six Second Vine Agency.
