Peter Levitan & Co.
The New Business of Advertising
I’ve been surprised at how few advertising agencies use Twitter’s Vine for agency promotion. What gives? It fits in well… ad guys have smart phones, have ADD which works for Vine’s 6 second videos and the ECD’s all want to be movie directors.
While a lot of brands have Vine accounts, a relatively small percentage of them have been using them particularly effectively, if at all. Here are 5 brands that have made an effort; attempting to d…
Read more from the source: theawsc.com
An idea… all ad agency CEO’s should learn how to place a Google Ad, Facebook Ad and build a smart phone app. It’s time for them to step up to understanding the digital world before it eats them.
Whether you’re building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way…
Read more from the source: creativebloq.com
I am building a presentation for the 4A’s on good, bad and ugly advertising agency websites and social media programs from the perspective of business development. In my travels across the globe and my Pinterest advertising agency directory, I happend upon Vancouver’s Wasserman + Partners Advertising.
Wasserman + Partners is the largest full-service agency in British Columbia (that’s in the upper left hand corner of Canada.) Their message:
LET’S LAY IT ALL OUT ON THE TABLE HERE, SHALL WE. WE ARE WESTERN CANADA’S LOCALLY OWNED, LOCALLY OPERATED, SILO-FREE, EGO-FREE, CREATIVELY STRATEGIC, STRATEGICALLY CREATIVE, CAFFEINE GUZZLING, COFFEE-CUP RECYCLING, MILK DRINKING, HIGH ENERGY, LOW DRAMA, KARAOKE SINGING, MICROPHONE SWINGING, FULLY INTEGRATED, FULL-SERVICE, AND FULL-ON INDEPENDENT ADVERTISING AGENCY. ANYTHING WE MISSED THAT YOU’D LIKE TO KNOW?
Wasserman’s website is simple, easy to navigate and gets out their brand message without complexity. Look at dozens of agency websites and ask yourself why so much clutter? These guys are into simplicity and isn’t that what much advertising is built on?
I think my favorite section is the blog. While it is built into the home page, an element that is often overdone, Wasserman has done an excellent job of incorporating the blog into the page that essentially has two sections: the work and what people are saying. Click on Saying and you go to one of the very rare blogs that delivers personality and a who’s who of the agency staff. In most blogland cases, and this goes for the entire world of blogging, the person or people creating the content are somewhat invisible. Not here. In Wasserman’s case, the blog has become a central part of the web experience and not an appendage. If I had a nock, I’d ask for more post frequency. But, at leaset I am not inundated.
Want more Agencies Of The Week? They are here.
3 Ways To Use Twitter For Advertising Agency New Business
For a long time the best way to to market and promote your brand on Twitter was organic. It took time and persistence. Today you can pay to advertise on Twitter in 3 ways that accelerates your marketing efforts on one of the worlds largest social media networks. Here are 3 case studies.
Read more from the source: jeffbullas.com
Man, agencies like to be followed. Followed by potential clients, future gifted employees, the trade press, ad bloggers and on Twitter.
How to grow on Twitter followers? Here is a link to an academic study on Twitter usage and popularity from The Georgia Institute of Technology. You will need some spare time for this or just scroll down for the chart.
So, what works?…
What dosen’t work?
Here is the handy chart:
I’ve been building social media traffic since 1995 (when I put newspapers online) — Lets talk about how to build an active social media (I mean strategic social media) program for your agency.