As In… Are We Heading Towards Another Recession??
I’ve been doing this advertising agency thing for a long time. Started in the 1980’s and have gone through 5 recessions. Each time, clients got nervous. Many pulled their advertising back but some (the ones we loved) actually added to their budgets to gain market share when their competitors pulled back.
Here is a chart of the recessions. Of course, the most recent recession was a major killer coming just as digital media hit. Traditional agencies really got smacked down.
Our 2016 401K Freakout
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