A Very Sad Story… The Worst Advertising Agency Presentation – Ever
This special experience, along with more stories, strong opinions, and brilliant advice (I’ve learned a lot over the years) is in my new book… How To Run A Kick-Ass Advertising Agency.
If you buy the 27-chapter book and read it, I guarantee that you will win more new business, run a tighter ship, and will make more money.
My First Advertising Agency Presentation
Back to the beginning: I won my first pitch in 1984. For the first email service.
I was an account executive at Dancer, Fitzgerald Sample, New York’s largest “Mad Men” era advertising agency (Saatchi & Saatchi bought Dancer in 1987.) The pitch was for Western Union’s $15 million EasyLink Service. EasyLink was the first commercial email service and launched the same year as the IBM PC – the times were changing fast. We won the pitch and I learned how a well-oiled presentation worked from a new business team that won nine out of ten pitches that year. After I began working on the business, I asked the senior client why we won. She stated three reasons: [Read more…] about The Worst Advertising Agency Presentation – Ever