Just watch it. Google delivers seriously top shelf video advertising. They know how to hit our emotions.
marketing
Social “Media” Still Means Face To Face
I know, I know, it seems really crazy but it appears that people in Europe actually ask each other in PERSON (as in that old-fashioned face to face style social “media”) about products and services. According to eMarketer, reporting on research by YouGov:
Despite social media forming a staple of much of UK consumers’ digital life, it will not feature as a significant influencer this Christmas according to research by YouGove for The Drum suggesting that only a tiny share of internet users would turn to social media for gift suggestions. 83% of internet users would not turn to social media for gift suggestions.
The UK’s social networking population is the second-largest in Europe after Germany with even higher penetration. Overall, just 83% of internet users said they would use social media for Christmas gift recommendations, however.
Now, if I was an advertising agency with a retail client, I might be elated to tell them that 11% of UK 18-24 year-olds now use social media for recommendations and that we better dial up our social activity. However… 0ver 18% of this age group group are unemployed.
How To Name Your Advertising Agency: Part Two
This is Part Two of the two part series on how advertising agencies name themselves. Other than the gyrations that agencies constantly go through with how to design and redesign their website; what and how they name themselves is one of their most important branding decisions. Part One is right here.
Just a reminder… I worked for three ad agencies. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi (which bought Dancer) and the other was my very own Portland agency with its “current usage” name: Citrus. Or, as one of our creative directors thought was critical to our success, citrus, with a lower case “c.’
The Naming Process
Yes, there is a process to naming. I believe that selecting a name should be one of the most important elements of your new advertising agency’s marketing plan (a new name also works for agency’s that need a facelift and repositioning.) And, importantly, this process deserves your team’s best thinking and the time to ensure that you have selected the most powerful name possible. Most of us thought hard about what name to give our kids or the letters on our vanity license plates. Your company deserves this as well.
Objectives & Positioning.
You cannot begin to name your brand without establishing a clear brand positioning and business objectives which in the case of ad agencies sometimes just means sounding cool. In San Francisco alone, agency names span Muh-Tay-Zik Hof-fer’s self-love (OK, maybe its just name-play) to Argonaut’s promise of brand voyage (I assume) to Engine Company 1 (yes, you guessed it) to Butler, Shine, Stern & Partners and Goodby Silverstein & Partners’ authenticity (for old times sake) to BarrettSF and its hope for BarrettNY — I suspect. [Read more…] about How To Name Your Advertising Agency: Part Two
29 Social Media Marketing Tools + Infographic
Take a look at this great, as in comprehensive, if a bit daunting, infographic and list of 29 powerful social media marketing and management tools from Ian Cleary’s Razor Social website. Make sure to check out his website for even more sleep-loss aids.
I will soon be parsing and rating these specifically for advertising agency new business, cause your agency ain’t gonna be able to use all of these unless you’ve managed to lose most of your clients. However, not using a smart selection of some of these to help manage your agency’s social new business programs is also madness.
Marketing Tools: 29 Powerful Tools for a Social Media Marketer
There are a few more marketing infographics listed in my advertising agency directory right here at Peter Levitan’s Pinterest agency directory…
Advertising Agency Business Development Seminar @ Portland Ad Fed
Agencies love their friends, their Rolodex’s (yes, we still use this word) and claim that they win more business from referrals than any other new business method. 3 reasons why:
- Friends are friends and friends have friends.
- Friends should recommend you.
- Current and past clients should recommend you. See “The One Number You Should Grow” from the Harvard Business Review.
But, there is a point when you run out of friends with friends and then its time to actually do some real business development. That’s why Rebecca Armstrong, Principal and Managing Director at NORTH; Ryan Buchannan, CEO eRoi and Peter Levitan, CEO Peter Levitan & Co. — oh, that’s me are speaking on how to grow your friends, contacts and prospect lists.
It is: An Advertising Agency Business Development Seminar – “New Business Is More Than A Big Rolodex”
Date: November 21.
Place: Portland, Oregon
Info from The Portland Advertising Federation (yes, new website coming soon….)
Need some language:
The more prospective clients you get to know, the more new business you will win. It’s that simple. Or, is it? New business is a presentation and hands-on workshop designed to help advertising agency management and employees create enlightened new business programs that will get more meetings and build relationships with the right prospects.
We will work together to examine and discuss a range of business development techniques used by successful agencies. We’ll explore list building and how to create and deliver compelling client insights that will grab the attention of the client-side decision makers you want to meet with – well before they put out that RFP. This seminar is for all agency employees because new business should be an agency-wide goal.