Peter Levitan & Co.

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Advertising Agency New Business Conference + Bourbon

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Fuel Lines Advertising Agency New Business Conference: October 8-9

postcard-frontOctober is soooo boring. NOT. Here is something to do that will help you grow your advertising agency’s client list.

Fuel Lines New Business Conference will be held in Nashville, TN on October 8-9. The Tennessee part is where the bourbon comes into play. But, that isn’t the reason you should attend. Here are a couple of other really good reasons. These are not necessarily in order of importance:

  • I am a keynote speaker and I’d love to meet you in Nashville.
  • Another great keynote speaker is the famous (infamous?) ‘Ad Contrarian’ author and blogger Bob Hoffman. Bob is one of the folks that added his humorous but oh so spot on insights to my book, “The Levitan Pitch.” 
  • You will get to see the smart Michael Gass of Fuel Lines and the well-read Jami Oetting of Hubspot’s Agency Post. Plus.
  • You will spend a couple of days focussing on advertising agency new business to hear what works and to interact with other agency leaders to hone your agency’s new business program.
  • Nashville is sweet in October.

Sign Up –> Right Here

The Conference

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Who The F**k Is Arthur Fogel

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Who The F**k Is Arthur Fogel ??

He produced 7 out of the top 10 highest grossing worldwide rock tours (U2, Lady Gaga, Madona…). His shows raked in $6.5 billion last year. He is profiled in this movie.

(And, you thought that producing last week’s Facebook promo was difficult).

https://www.youtube.com/watch?v=Ld049oJ4hAk

Overdone Ad Agency Design Fries My Brain

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Overdone Ad Agency Design Fries My Brain

Pinterest Discover and save creative ideasI spend a lot of time looking at ad agency websites. I even have a Pinterest website that includes many (that’s it on the left.)

Soooo many are overblown, over baked, over jam-packed with copy and images. These websites also sound alike with about, work, process (‘our agency’s very own special sauce), client lists, photos of offices, contact pages, hip staff photos and long lists of services. Yes, I get it. These are logical sections. But doing what the other 4,000 ad agencies do is not very original.

I Am Beginning To Really Dig Minimalism

WalrusI am not yet sure what I really think about Walrus‘ approach (i.e. the talking walrus.) BUT… it is minimal and does not look like any other agency and there is a bit of humor which is sorely missing in the advertising industry, so I will give it a mighty WOW.

2 Minimalist Inspirations

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F*cking Brilliant Blog Headline

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How to Get from 0 to 1 Million Visitors Growth SupplyOK, Want To Se A F*cking Brilliant Blog Headline?

We see dozens of articles on how to craft smart blog headlines from SEO geniuses and clickbait gurus. Here is a great example of a must read headline from Growth Supply. It is on Medium which you should add to your reading list regardless of you agreement with me. Also, play with Growth Supply’s email submission system. Ali has got it down!

Why does this work for me? It asks a question. It is about the universal view that the grass is greener on the other side of the fence. Especially the greener sounding tech start-up vs. advertising. It delivers a bit of Schadenfreude. It has the F-Word, well used.

By the way, I left advertising in 1995 to found and CEO two internet companies. That did NOT f*uck up my life.

Ali Mese — Medium