digital marketing

Why Clients Fire Advertising Agencies

Peter · December 8, 2014 · Leave a Comment

Why Do Clients Fire Advertising Agencies?

Take a read of the SoDA Report below which includes an expert opinion on the subject of why clients fire their agencies and other subjects that will help you keep your clients happy and make you smarter than the agency next door.

Oh, why do advertising and digital agencies get hired and fired? A key reason for getting fired (other than the new Marketing Director’s need to look active; and an agency’s failure to keep up with the rapid pace of change) is very often the very same reason clients hire agencies in the first place…

It has a lot to do with interpersonal chemistry according to Darren Woolley of Australia’s TrinityP3, a leading global advertising agency search consultant and client advisor. I love this point: “It’s all about the relationship.”

Darren is also one of the most valuable contributors to my book on pitching… You can read one of my two interviews with him on the client mind-set and how to win more pitches in an earlier post right here. [Read more…] about Why Clients Fire Advertising Agencies

Are You More About ‘Likes’ than Being ‘Liked’? PR Master Peter Shankman Lays It Out.

Peter · November 24, 2014 · Leave a Comment

Some Thoughts On Social Media and Real Life ‘Liked’ Vs. ‘Likes’ From PR Master Peter Shankman

I spoke at HubSpot’s enormous Inbound 2014 conference in September. This was without question the largest advertising conference I’ve attended. It consumed the entire Boston convention center. I was told that there were around 7,000 people attending. The draw was Hubspot’s leadership in inbound marketing and a fantastic list of speakers.

I had two favorite moments. One was a ‘comedy central’ (and insightful) monologue and the other was, yes, about me and how I wrote my new book from idea to published in just 6 months.

1 – An Interview With Peter Shankman – The Funniest Man In Marketing

PR master Peter Shankman was one of the most insightful speakers at Inbound 2014. Peter drove a large audience of marketers and advertising agency types into fits of hysteria during his 45-minute talk about being a smart (and nice) marketer. His staccato monologue was all stand-up and included only one slide. It was a rare PowerPoint-free and very funny experience. I hope that HubSpot puts the talk up on its website soon.

Peter discussed the marketing power of good customer service and how he built the online PR tool HARO and sold it 3 years after launch. Most businesses and, in the case of the marketing-oriented Inbound audience, advertising agencies dream of creating a service or product that can be sold. He did it.

Peter’s latest book, “Zombie Loyalists”, will be out in January. In the meantime, visit the book’s website.

Peter, tell me a bit about your Inbound talk.

It was a lot of fun. A smart marketing audience like that hears a lot of about social and metrics, scale and analytics, but to be able to talk to them a little bit about the basics of customer service and being nicer to your audience and how that actually generates more revenue than almost everything else combined is a lot of fun. I love being able to share that insight.

You’re saying that just being nice is a forgotten marketing tool?

What More Can You Say? Media Planning Is Mind Numbing.

Peter · November 11, 2014 · 1 Comment

When I started in advertising we only had radio, print and outdoor advertising.

Ha. Just kidding. We also had 3 network television choices, some local channels and the birth of cable. Media planning was rather easy.

Today? Um, lots of stuff. So, Mr. and Ms. advertising, design, and digital agencies… this is what is what your potential clients are dealing with. They are worried and confused, help them out.

For even more, visit Scott Brinker right here.