Peter Levitan & Co.

The New Business of Advertising

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Fame and Advertising Agency Business Development

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Fame For Advertising Agency Business Development

book_confessionsnewI have an objective that I give to all of my advertising agency clients. I tell them that they need to include FAME as an agency marketing objective. My primary point is that in a universe of 4,000 agency brands in the USA and possibly dozens in their home town, standing out from the clutter is an essential goal. Sounds obvious, right? However, most agencies do not actually have FAME as an objective. Or, maybe more to the point, they don’t actually work hard to be famous.

I put David Ogilvy’s’s photo on the left because he just might be the most famous man in the history of advertising. He worked it. In addition to founding one of the world’s most well-known agencies, he wrote three seminal advertising books that propelled his FAME: “Confessions of an Advertising Man” (1963), “Blood, Brains and Beer” (1978), and “Ogilvy on Advertising” (1983). These books formed the platform for his agency’s thinking and awareness. This is an important point. I’ll come back to it.

What is Fame?

Google defines fame as, “the condition of being known or talked about by many people, especially on account of notable achievements.”

Known and talked about. Interesting, right? One of those easier said than done things. But, I can virtually guarantee you that if you do not make fame an agency objective, chances are you will not get there. [Read more…] about Fame and Advertising Agency Business Development

Are Ad Agencies Doomed?

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Are Ad Agencies Doomed? — No. But.

images doomClearly a large segment of the ad agency business has moved to automated advertising and design.

I’ll start with Google, Facebook and Twitter. They all have automated the placement of advertising. Others too. That means that billions of ad placement dollars have moved to the web. But you know that. 99 Designs delivers logos for $99. You know that too.

If you watched the Super Bowl, you saw that web tools like SquareSpace are automating the design of websites thanks to the Jeff Bridges commercials.

Now, There’s The Grid.

The Grid is the first artificial intelligence platform that creates websites. Sounds cool to me. Tweet this

Does The Grid Spell Doom?

The Grid hasn’t launched yet but is getting attention. Here is what TechCrunch says: [Read more…] about Are Ad Agencies Doomed?

Ad Agency Social Media Check List

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An Ad Agency Social Media Check List – But, Determine If You Can Do It All

How to Start an Advertising Agency Expert Business AdviceI put a new infographic on social media planning and a  checklist below. It is a good one. Big thanks to Post Planner and its article “FINALLY! A Checklist for Social Media Marketing that Actually Helps or the advice and graphic. “

Good stuff.

But.

Most advertising agencies cannot and will not do all that is recommended. I firmly believe that the 2 biggest issues confronting ad agency business development  programs are the lack of a clear plan (or any plan for that matter) and biting off more social media marketing than they can chew. This leads to inaction and inertia…. and not running the program 24/7. Therefore, my caution. This is a great chart on what to do and how to do it. But don’t bite it all off. You probably won’t be able to run it all.

That said, you must do the first two recommendations:

Define your target audience. I am continuously amazed at how few (50%?) of ad agency social media programs look like they do not have clear objectives and understand what will be of value to their target audience. Is it current or future clients? Culture support for your agency? The press? Prospective employees?  [Read more…] about Ad Agency Social Media Check List

“The Levitan Pitch” Ad Agency Book Video

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“The Levitan Pitch” Ad Agency Book Author Video — On Amazon

Yes You Can Write and Publish A Business Book in 6 MonthsI’ve written and talked about why and how your ad agency should write a book. You can see my presentation “The Agency Book. From Idea To Published In 6 Months” below.

In the presentation I mention that video is a great way to promote your agency-built book and that the video can go up on your author page on Amazon (very easy to do.) You can see how it fits in right HERE. But, to make your life easier, I put the video below.

As I discussed in the presentation, interviews are a great way to create lots of content – easily. In fact, my author video is an interview I set up with my friend Rebecca Armstrong, the leader of Portland’s ad agency North. The whole experience took about 45 minutes and it was done in one take. Again, very easy.

 

Here is my SlideShare presentation.

 

A Twitter Tool For Advertising Agencies

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I love Twitter Tools

download broCheck out the Twitter tool SocialBro (and, don’t thank me for naming this company). Here is what they say about themselves:

SocialBro’s advanced solutions for Twitter marketing are built around what you need. From Enterprise scale organisations coordinating multi channel strategies across multiple teams to individual influencers building a personal brand, our clever tools work with your preferred Twitter client (e.g. Hootsuite or Tweetdeck) to help you achieve your goals on Twitter.

Here is just one of the detailed traffic reports I get from them about my Twitter account. Now, make sure you think about the following detail about me when you look at these numbers:

I post on west coast time. Therefore, my east coast audience is getting up earlier than me.

When see what my Followers talk about in their feeds, consider that I write about advertising, social media and marketing. I am not so sure about the “love” thing.

My audience works 24/7 across the globe. I don’t have best days or seriously best times.

For more, many more, insights on SocialBro, head over to Razor Social. If you haven’t been to this fab website… Go there!

SocialBro Browse your Twitter Community

Want More Twitter Tools?

Here is a link to my post about 11 must have social media tools for advertising agency business development — and agency clients.