An Ad Agency Social Media Check List – But, Determine If You Can Do It All
I put a new infographic on social media planning and a checklist below. It is a good one. Big thanks to Post Planner and its article “FINALLY! A Checklist for Social Media Marketing that Actually Helps or the advice and graphic. “
Good stuff.
But.
Most advertising agencies cannot and will not do all that is recommended. I firmly believe that the 2 biggest issues confronting ad agency business development programs are the lack of a clear plan (or any plan for that matter) and biting off more social media marketing than they can chew. This leads to inaction and inertia…. and not running the program 24/7. Therefore, my caution. This is a great chart on what to do and how to do it. But don’t bite it all off. You probably won’t be able to run it all.
That said, you must do the first two recommendations:
Define your target audience. I am continuously amazed at how few (50%?) of ad agency social media programs look like they do not have clear objectives and understand what will be of value to their target audience. Is it current or future clients? Culture support for your agency? The press? Prospective employees? [Read more…] about Ad Agency Social Media Check List