An EY Podcast Just Asked Me “What Is Missing From The Advertising Industry Today.” I Said Creativity. Ya Know, Ideas That Grab Attention And Move People. I See This Missing Link Also Running Rampant In The Advertising Agency Website Ocean. Then I Found Walrus.
I am feeling ranty these days. And, have this particular rant that I often repeat to my agency clients… GET UNIGNORABLE. The amount of sameness in the world of the advertising agency website world is numbing. This is a bad thing since prospective clients do most of their agency selection before they ever pick up the phone.
Welcome To The Walrus Advertising Agency Website.
Since New York’s award-winning agency (important awards) walks the creative talk and is in fact unignorable… I’ll just go fast here.
So, what works for Walrus?
- What you first read when you look them up – as in their Google snippet = “World famous creative shop located in Union Square New York City. Where clients go to get rich, ideas go to get famous, and bivalves go to get devoured.” Different + benefit-driven and what other agency mentions clams?
- The Home Page has a talking Walrus. Cute. It works as a branding element and a very fast way to get you to ask, WTF?
- Need more info? The social-style information links on the bottom of the page take you to the Walrus Facebook, Twitter, Instagram, Medium accounts, and an email thingy. Walrus does not need the endless number of website pages to tell you who they are.
- Walrus is all about the work. Human, funny and, oh so not data-crazed, yadda yadda sameness… the advertising you see for brands that most other agencies world kill for is smart. Did I say funny? Like Walrus’ ads get a viewer to stop and watch, listen absorb. These ‘ads’ will also get the attention of the right clients. It’s kinda good for agencies to know what type of clients they want.
The Unignorable Walrus Thing.
The Walrus vibe is cool and interesting and, repeating myself, gets the attention of the right client. I am thinking that this means a client looking for strategic / creative brains.
I am not alone in preaching that advertising, digital PR, you name it agencies, need to get a bit specialist to make it in 2021. I talk about ad agency positionings here. I also say that trying to be known as a ‘creative’ agency isn’t easy. Creativity is very subjective. That said, the right client for Walrus will find them and will dig the creativity and want some of that. It is called mating. Mating requires a bit of unignorability.
OK, OK, I Know You Want To Know How Walrus’ Mate.
I had to find out. So, I went to How Stuff Works. Here you go…
The remaining females congregate on the ice pack and prepare to be entertained by the males in the water. One or two males generally perform for each congregation of roughly 23 females — presenting a series of vocalizations both above and below water. Here, the males’ pharyngeal muscles (near the throat) come in handy both as flotation devices and as amplifiers. The males simply inflate the pouches to remain upright in the water and begin to serenade.
If you woulld like to see another unignorable advertising agency website (from 2011), check out how BooneOakly used YouTube.
Oh, did this work?