An Important Marketing Question For Advertising Agency Leaders
If you were a client, would you hire you vs. your competition?
Honest answers include:
- If yes, great.
- No, oops, better start to rethink your agency’s master business model and/or biz dev marketing. I
- If you don’t know. Yikes.
OK. One More Marketing Question.
If you wanted to sell your agency, would you buy you?
Both of these questions (and way more) are addressed with detailed thinking and data in my new book…