That’s Right… Write An Advertising Book.
I want you to write an advertising book. For your personal brand and your agency’s branding. And to help y’all become unignorable. How so?
I have spoken at big conferences (as in how to write a book at Hubspot – plus remember to take off the lanyard thing), been interviewed on lots of podcasts, occasionally make it into an ADWEEK article. Why? Because I wrote this book. Books beget authority. Proof that you actually give a shit, know something, and can actually write.
That said, the biggest benefit…? The book has generated business leads that have resulted in thousands in business $ for my ad agency consultancy.
Between direct business, I also make moolah from Amazon – well, a tiny bit but it paid for the book itself. Here is an email I just got from Amazon.
This royalty payment notification is for Kindle Direct Publishing (KDP) sales recorded in the Kindle Store. Payment will be made to your bank account and should appear in your available balance within 2 to 5 business days after the Payment Date. Details of the payment will be available on the Payment Report.
More Books?
Yup. I also wrote “Boomercide: From Woodstock To Suicide” and two photo books, Potlandia and Jointlandia on the early days of the cannabis industry. That’s one of the photos of a 2013 product above. From the days before big business and package designers got involved.
And, I am updating my thinking about how to build the world’s best sales presentation & pitch by writing about the ‘good, bad, and ugly’ in the world of virtual meetings. Oh, and a book about how to be a great agency account manager.
Frankly, not enough advertising agencies write an advertising book. Even a digital agency deep into data can write a book. This does not have to be hard, or big, or long. Just look at what Austin Kleon did with the writing and design o “Steal Like An Artist.”
Need ideas for a book and how to use it for business development? Give me a shout.
