Search Results for: pitch mistakes

Buy My Book On Ad Agency New Business

Peter · October 20, 2014 · Leave a Comment

From The Land Of Self Promotion:

Buy My Book On The Art And Science of Ad Agency New Business And Change Your Agency’s Future.

Imagine spending only $12 bucks on Amazon for the paperback and even less for the digital version to buy a book that will dramatically change how you and your ad agency team creates and runs new client pitches and presentations. Imagine that after you’ve read the book, you will win more pitches!

Imagine not doing this.

No, don’t imagine that. Because, I want you to buy my book…

“The Levitan Pitch. Buy This Book. Win More Pitches.”

I want you to win more business, be happy and make more money.

Buy it here.

Why should you listen to me?

You might be asking… Is this Levitan Pitch for real. Don’t take my word for it: here are two reviews from two serious advertising industry dudes: [Read more…] about Buy My Book On Ad Agency New Business

Interesting Inbound And Outbound Marketing Numbers

Peter · August 10, 2014 · Leave a Comment

I’ve Been Looking At My Network And Its Inbound and Outbound Marketing Potential.

Why? I am going to be marketing my new book in September. The book is about the art and science of pitching for advertising, digital, design and PR agencies. However, the essence of the book will be useful to the very broad B2B market. We all sit in rooms trying to sell something and we all make the right and wrong sales related moves. The book is designed to call these mistakes and opportunities out and immediatly grow your odds of success.

I will be employing both inbound (think of this blog) and outbound (think email marketing) to reach my target audiences.

Some numbers: 5,245 and on, and on….

Advertising Websites Only Get 8 Seconds

Peter · April 18, 2014 · 1 Comment

Let’s start this post with an admission… I don’t have informational graphics on every page of my site (some, but not a lot.) But.. stay tuned cause I have ten cartoons coming from my friend Steve and his The Cartoon Agency that will support my new book’s discussion of the top ten pitch-killing mistakes that even super smart advertising agencies (that’s you amigos) make when they pitch.

8 Seconds, Only

One of the most important discussions I have with my advertising agency clients is about gauging the marketing power of their websites. I start the talk by telling them that I know that critiquing their website is like discussing their kid’s soccer moves. That said, the agencies are paying me to be honest, so I am.

I begin the review process by telling them that their visitors only give them 7 seconds of examination before they stay to learn more or move on. Agencies… you better hook ’em in 7 seconds. I just found out that I am wrong. According to the smart Neil Patel its 8 seconds (more on him later):

“How long do you think your attention span is? Maybe a minute or even two, right? Sadly, your attention span is 8 seconds. That’s one second shorter than that of a goldfish.”

What does that mean for your advertising agency websites? It means that you better pay lots of attention to attention deficit clients that may be looking at ten, twenty or more agency websites before they land on a few to contact. 8 seconds. Keep this in mind and make getting to a point an objective when you build or rebuild your websites. If you want to see how some agencies get this job done, or not, take a look at my set of San Francisco agencies and how they handle their 8 seconds.

Here is how Neil helps us visualize visualization by using his “This Is Your Brain On Visualization” infographic. There is a lot of information here for you and your clients.

Back To Niel Patel

I dig Neil because he provides great insights and is a serial self-promoter worth watching. His stuff works works. His Quicksprout website has a page rank of 5 and he has 1110,000+ Twitter Followers. From Neil’s bio:

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

Yeah, this is a bit crazy for a 29 year-old. But, he is surly working it. Check out his outrageously unrelenting promotions. Yes, a bit too many popups and forms for most advertising agency websites, but these is a lot of benchmark sales learning in there.

Last point. He walks his talk. See his visual bio.

The Worst Advertising Agency Presentation – Ever

Peter · February 18, 2014 · 7 Comments

A Very Sad Story… The Worst Advertising Agency Presentation – Ever

This is a story about the worst advertising agency presentation – ever (I know, I was in it.) It was bad.

This special experience, along with more stories, strong opinions, and brilliant advice (I’ve learned a lot over the years) is in my new book… How To Run A Kick-Ass Advertising Agency.

If you buy the 27-chapter book and read it, I guarantee that you will win more new business, run a tighter ship, and will make more money.

My First Advertising Agency Presentation

Back to the beginning: I won my first pitch in 1984. For the first email service.

I was an account executive at Dancer, Fitzgerald Sample, New York’s largest “Mad Men” era advertising agency (Saatchi & Saatchi bought Dancer in 1987.) The pitch was for Western Union’s $15 million EasyLink Service. EasyLink was the first commercial email service and launched the same year as the IBM PC – the times were changing fast. We won the pitch and I learned how a well-oiled presentation worked from a new business team that won nine out of ten pitches that year. After I began working on the business, I asked the senior client why we won. She stated three reasons: [Read more…] about The Worst Advertising Agency Presentation – Ever

Let’s not start at “no thanks.” I really can help. I know it.

How? Let me start with a quick story.

saatchis-sq

My office at Saatchi & Saatchi Advertising’s London HQ belonged to Maurice Saatchi before he and Charles moved to more palatial digs across town. I’ve got to admit: sitting in what was once the epicenter of Saatchi’s global empire was pretty damn inspiring. One day, ECD Jeremy Sinclair, Maurice and I were sitting in my office working on a pitch. Suddenly, Maurice stopped talking, looked around, turned to Jeremy and said, “Boy, we made a lot of bad decisions in this office.”

Maurice’s honesty was a revelation. Building a major agency, even one as successful as Saatchi, wasn’t without its mistakes.

Growing your agency probably isn’t a slam-dunk either. You may need a major course correction. Or you may need a few intelligent tweaks to your business development plan. In either case, I can help you make the right decisions to move your agency forward, upward and onward. And, really, isn’t that what it’s all about?

So, before you bail out. Why not talk?

A Corleone offer.

corleone-sq

Let me make you an offer you can’t—or rather, shouldn’t—refuse.

Let’s meet for fifteen minutes—just 0.25 on the timesheet— to discuss how I could help you plan for growth. Think of me as a catalyst or a consigliore.

Best case: You’ll realize I can help you take your business to the next stage. Worst case: You walk away with at least one business-building insight.

It’s an offer that even the Don would admire.

LET’S TALK:

1-541-419-2309 (Pacific Time Zone)

Email: peter@peterlevitan.com

Skype: peterlevitan2

Twitter: @peterlevitan

LinkedIn: linkedin.com/in/peterlevitan

Like hard copy? Here is a handy and informative Fact Sheet.