Peter Levitan & Co.

The New Business of Advertising

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8 Vine Ideas For Ad Agency New Business

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I’ve written about the opportunity for an ad, digital or PR agency to leverage the growing awareness and use of Twitter’s Vine, its short-form (as in 6 seconds) video service that runs on iOS and Android, as a new business tool.

I suggested that there has to be an ad agency out there that sees the potential of becoming the first 6-Second ad agency. No, you don’t have to shut down your other services. Just create a Vine division. I think that this could take about 2 hours. Hey, your agency’s new business program probably needs something new to talk about.

Well, here is more fuel. Vines are now shared more often that Instagram photos.

Instagram-vs-VineFrom Memeburn: “According to insights from Twitter-certified analytics partner Topsy the number of Vine posts shared on the site passed the number of Instagram posts late last week, just days after the previously iOS-only Vine launched on Android. It’s an interesting trend, considering the fact that Vine has a much smaller user base than Instagram — it has just 13-million registered users against Instagram’s 100-million active users.For all I know, an agency is doing this.But, I bet that there is still room to grab this tool and run with it. Here are a few thought starters.”

So to help you get going, here are:

8 Ideas For Using Vine For Ad Agency Business Development

  1. Write about Vine on your agency Blog.
  2. Write a Vine (and video marketing) white paper and send it to current and prospective clients.
  3. Run a micro-information-oriented Vine Twitter strategy. Do 3 to 5 Tweets a day for a couple of weeks and watch the stats.
  4. Create a Vine Pinterest site. Think “Best of Vine.”
  5. Do some sample Vine “ads” for client types.
  6. Hire a local comedian to do 6-second comedy skits for your agency.
  7. Get your Vine out: do Vine local reviews of anything: products, services, bars, clubs, bands, dogs, cats (people love dogs and cats.)
  8. Do a Vine about everyone in your agency and add it to your website.

I could keep going but… I’ll save more ideas for my agency clients.

Oh, just in case you need a bit more info, here is today’s infographic.

introducing-vine_5155dc0b885cc

 

 

 

The 10 Most Important Ad Agency New Business Actions

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10Here are the 10 most important actions that an ad agency must do to build a killer new business program:

 

 

  1. Have a business development plan. The plan could be a one-pager but it must include objectives, target criteria for categories and individual clients, strategies and actions.
  2. Treat your agency’s new business program like a client job. Have timetables, crystal clear internal staff assignments and responsibilities. A business development calendar with deadlines will help with planning and implementation.
  3. Put a senior manager in charge. Give this person the time to do the job. Consider a way to get past the billable hours issue. This job is too important to the health of your P&L.
  4. Think really hard about how to use and manage the power of social media for inbound marketing. The key here is to have a sub-plan for your social media efforts. This is how I rank the value of social media on a need to have basis: search engine optimized blog posts (and agency website copy), then Twitter and LinkedIn (both tied to broadcast your blogs), YouTube, Pinterest, SlideShare and then Facebook.
  5. Build a client prospect database (Excel works. Salesforce works even better — if someone has been assigned to manage it) and, most importantly, track all in and outbound marketing activities. Data is good.
  6. Be consistant. Don’t wait until you lose business to ramp up your new business program. Here is a guarantee – you will eventually lose business so keep filling the pipeline.
  7. Hold periodic status meetings. But, not too many.
  8. Track all activities. Data and analytics are your best friend. Do what works over and over. Kill what dosen’t.
  9. Make sure your CEO is involved. Hungry CEO’s are a very good thing. In my experience, No CEO attention = No ACTIVE business development program.
  10. Stay hungry. Be audacious. Kick ass. This is your chance to look and sound different from the other 3,999 advertising agencies and to drive awareness of a unique door opening message. Need some idea stimulation? Take a look at how London’s Joint uses humor to drive home the idea that they have a few open client categories.

If you need some help  developing your program, building your lists or managing your process give me a call.

Advertising Agencies, Business Development & Contact

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agency postMy friends at Agency Post just published my second guest post on ad agency websites and social media programs…  “Agencies And The Art Of Contact.”

This time its about how agencies do or do not do a good job with their website’s Contact sections. Most don’t. Considering how important the idea of driving a client prospect to make contact is (do I really have to say this?) you would think that agencies think through how to build a very compelling Contact section.  Most don’t.

If you want to take a quick look at over a thousand agency website Contact sections (and who wouldn’t?), visit my Pinterest agency directory. 

The Most Fabulous Advertising Agency Website

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Screen Shot 2017-10-19 at 9.05.08 AMI’ve updated this older post about The Most Fabulous Advertising Agency Website because KesselsKrammer does not change their website on a monthly basis anymore. However, they do love their past, their somewhat crazy endeavor, by having this link to their website archives on their current website. Go here to see the old websites.

Why do I love this approach to website design? It’s kinetic. It is (was) unignorable. It has a life. It made me want to go back to the KesselsKrammer website over and over. How many of your advertising agency website visitors are repeat visitors? Sorry, most are not rushing back to read your latest blog post.

Opinionated? Me? I recently (2017) wrote about how to build the Best Advertising Agency Website. One that will act like a 24/7 sales tool. Isn’t that what you want? Check it out.

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My Original Post:

Finally, an ad agency website that delivers a very important message. Just keep refreshing KesselsKrammer’s home page. This is, without question, well, um, a unique (understatement) advertising agency website. Clearly, these Amsterdamians are more stoned that you are.

Take a look… Lots more advertising agencies in the world’s most incredible advertising agency directory.

2 Must Have Social Media Tools

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“Must have” Social Media Tools… “Must Have”, really? Well, ya know, directive copy like that just may have gotten you to click on this post – so there. OK, on to the meat.

Social media is a very hard working marketing tool. But, authoring social media is time consuming and we need to make sure that we are efficient  Now that’s an understatement. Here are a couple of tools that will make your social media campaigns work harder and look better.

Twylah

Get a free Twitter Brand Assessment Action Plan Twylah

Here is a nice freebie. Go to Twylah and get a free brand assessment of your Twitter activity. I filled out the form and a day later got a very revealing report that told me that I was not creating twitter copy that delivered on my core strategy of letting the world know that I am a master at helping ad and digital agencies grow. Oops. I learned a lot. Here is what Twylah says on their website…

YOUR BRAND ASSESSMENT REVEALS

  • Your true brand identity (it may not be what you think!)
  • Which of your brand topics are resonating with your audience and which are not!
  • The simplest and quickest way possible to create branded content that showcases your unique brand and business value

PicMonkey

PicMonkey_Logo

PicMonkey is an online photo editor that rivals the basics of Photoshop without your needing to go to Photoshop academy. I’ve been using Photoshop for years but know that I probably only use 15% of its features. PicMonkey gives me that 15% and its way easier and faster to use. This is a great tool for editing, and adding copy, to your social media images.

Don’t forget to visit my Pinterest Advertising Agency Directory. Is your agency on it?