Peter Levitan & Co.
The New Business of Advertising
Too many advertising agencies are afraid to say “sales”.
Here’s my take on getting it ‘getting it on’ on LinkedIn.
Visit Ogilvy’s quick take… But, don’t blink!
Thinking about that very special someone? You know, your agency’s CEO? What to give them for Xmas??? How to make them smile for just a few quid? Here you go:
Here is a great video marketing infographic from Wideo… Who is that? Here is what they say:
Make and share awesome videos online
Start from scratch or use our awesome, easy to edit templates to capture your audience and bring your brand to life.
Now go forth and read…
I’ve been checking out the blog The Curious Brain… it reminds me that music rocks. Go there.
So ya know that Ginger Baker is the man right? If you say ‘Who is Ginger Baker?’ Shame people. He is more interesting that Dave Droga.
Watch this movie. “Beware Of Mr. Baker.” So undiscovered. Though it did win the SXSW Film Festival.
My HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months”Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it.
The video will show you how to get a good head start on adding this special arrow to your new business quiver. I discuss the multiple benefits of writing a book; that it can be done relatively quickly (I wrote my 65,000 word The Levitan Pitch, Buy This Book. Win More Pitches. in less than 6 months); how the book will drive your thought-leadership program and how your agency is particularly well set up and well endowed to get a great business-building book out the door.
As I’ve written before: I got the speaking gig at Inbound 2014 because I write for HubSpot’s Agency Post. Using thought leadership to gain broad awareness of your agency is, well, its a very good thing. Here’s my earlier post on the value of guest posting: “Why I Guest post On Agency Post.”
Here is my dedicated post on writing an advertising agency book and how it can be used for new business outreach. The post includes the PowerPoint presentation I used in the following video.
To help you find the gems in the 30 minute talk, I’ve put some highlights below.
This are approximate…
If you read the book you will pitch better than your competition.
Here’s more:
Buy multiple copies of the book as Christmas / Hanukah gifts right here: Amazon
Buy the “How Not To Win A Pitch” poster here: Society6
Take a read of the SoDA Report below which includes an expert opinion on the subject of why clients fire their agencies and other subjects that will help you keep your clients happy and make you smarter than the agency next door.
Oh, why do advertising and digital agencies get hired and fired? A key reason for getting fired (other than the new Marketing Director’s need to look active; and an agency’s failure to keep up with the rapid pace of change) is very often the very same reason clients hire agencies in the first place…
It has a lot to do with interpersonal chemistry according to Darren Woolley of Australia’s TrinityP3, a leading global advertising agency search consultant and client advisor. I love this point: “It’s all about the relationship.”
Darren is also one of the most valuable contributors to my book on pitching… You can read one of my two interviews with him on the client mind-set and how to win more pitches in an earlier post right here. [Read more…] about Why Clients Fire Advertising Agencies