Search Results for: sell
eBooks Are Booming: New Study [Where Is Your Book?]
eBooks are booming. But you knew that.
You also knew or could suss out some of the findings from Revealing the Business of eBooks: 2009-2012, the 4th eBook survey of publishers by Aptara and Publisher’s Weekly.
Some more eBook facts:
Amazon rules: 68% of eBook publishers sell via Amazon. Apple’s iBookstore is used by 58 percent of eBook publishers.
80% of publishers now publish eBooks.
According to the report, 36% of eBook publishers are “realizing double-digit annual eBook revenues” This is up 100% year over year. 100% is big.
Digital or print? As in last year’s survey, this year’s response was not either/or but both. In 2011, 85%of publishers said they were producing digital editions of their print titles rather than producing digital editions in lieu of print. The same numbers held strong, rising a single point this year to 86%
Here is a link to the study.
Made In America: Made Movement: American Innovation At Work
This might be a bit off topic, but…
Made Movement is a Boulder “marketing agency” (built by guys from Crispin Porter) that has positioned themselves as being dedicated to, as they say: “We propel brands that make things in America with business-solving, needle-moving strategy and marketing.” I love that they’ve actually manged to find a business niche that delivers some resonance. Most agencies do not have a brand positioning that is remotely different from all their competitors despite the fact that this is what they say they do for their clients.”
They are also in the eCommerce business via their flash-sale site Made Collection. This site sells made in America goods – like shirts made by folks in the Oregon prison system. Made Movement is hoping to build on research that Americans think that goods made here are superior and also build on a bit of patriotism. The site is well-designed, easy-to-use and cool, its in that 2012 hipster style that’s ruling right now. It is an interesting proof-of-concept for the marketing agency pitch.
OK. Why am I blabbing about this? Made Movement has done a couple of the smart / idea / innovative / envelope pushing things that I think we all need / should / could / have to do… If we want to keep the brain juices flowing. In their case, they are taking the very (very) moribund ad agency concept and are adding a very new twist, a way to position themselves differently and, via consumer insight, to deliver very fresh ideas.
Fresh is good. Being fresh is a good strategy. Works for all of us.
Wait, There’s More… Ginsu’s 1978: The First And Greatest Infomercial TV Ad
Really, what more could an ad do for you? Ginsu has culture, asks really important questions like, “What would you pay?” and never stops selling. “The most incredible knife offer EVER!” This ad has to beat all of the great Apple ads, right? And, its only $9.95. That’s a lot of iPhones.
Buy “Boomercide” And More Now
Yes, you can buy “Boomercide: From Woodstock To Suicide” right here –>Amazon.
I have been finding books and other products related to my book “Boomercide: From Woodstock to Suicide” and the Baby Boomer lifestyle. I thought I’d share them with you. As a starter, here are some of the books on life and death that I recommend in my book plus an easy way to buy them on Amazon.
A friend just told me about this one. Close in premise to my book. Me: suicide as a financial planning tool (a personal journey) and Christopher: a novel about the idea that aging Baby Boomers could help solve the looming Social Security crises via suicide. Reading this book, and laughing, as I write this.
Christopher Buckley’s “Boomsday” (2007.) Its about the Baby Boom, the end of Social Security as we know it and a blogger. Sounds like me except its about an attractive blogger. Maybe that will be me in my next life. BUY
Albert Camus’ “The Myth of Sisyphus ” (1955.) The quintessential philosophical examination of man’s search for meaning, absurdity and suicide. Camus famously wrote… “There is but one truly serious philosophical problem and that is suicide.” BUY
Derek Humphrey’s “Final Exit: The Practicalities of Self-Deliverance and Assisted Suicide for the Dying” (1991.) First published in 1991 and subsequently updated, “Final Exit” is viewed by some as a “how to” guide to committing suicide and is therefore highly controversial. It is one of the frankest books on the subject. BUY
Carla Fine’s “No Time To say Goodbye: Surviving The Suicide Of A loved One” (1999.) Fine’s very personal book recounts her experience with the death of her young physician husband and her pain in not being able to speak openly about her feelings. BUY
Kay Redfield-Jamison’s best-selling “Night Falls Fast: Understanding Suicide” (2000.) Redfield-Jamison a prolific John’s Hopkins professor of psychiatry who previously wrote “An Unquiet Mind” a personal memoir about a manic depressive, provides a detailed examination of historical and scientific facts and her educated views on suicide and society’s role. BUY
Elizabeth Kubler-Ross’ “On Death and Dying” (1997.) “On Death and Dying” is one of the most famous psychological studies of the late 20th century. The book introduces the idea of the five stages of dealing with death: denial and isolation, anger, bargaining, depression and acceptance. BUY
Shelly Kagan’s “Death” (The Open Yale Courses Series. 2012.) This book by Yale University’s Shelly Kagan, Clark Professor of Philosophy supports a series of lectures on death and suicide Kagan gave at Yale University. It is an exceptional philosophical examination of death, afterlife, mortality and suicide. BUY
Baba Ram Dass’s “Be Here Now” One of those life-changers from the 1970’s. Don’t take my word for it, read the reviews, buy the book and yup — Be Here Now. One of the mantras I taught my kids. BUY