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Google+ Vs. Facebook Cartoon

Peter · June 9, 2013 · Leave a Comment

I am still trying to figure out Google+. I use it to get my picture up in Google’s search results. I know I need to do more but…. when?

In the meantime here is a funny Google+ vs. Facebook cartoon.

google-plus-creation

HubSpot, Inbound Marketing & Pinterest

Peter · June 7, 2013 · Leave a Comment

Only a small fraction of advertising agencies have taped into the power of Pinterest marketing to increase the reach of their business development efforts. More should. To help the advertising world (magnanimous, yes?) I’ve written about the power of Pinterest as an advertising agency business development tool in the past.

HubSpot & Inbound Marketing & Pinterest

HubSpot  hubspot  on PinterestI was on the HubSpot site today looking for a blog post (Three Ways Foundering Agencies Find Growth) from Agency Post’s Jami Oetting that quoted me – I’ve been getting traffic off the mention –  and I stumbled on HubSpot’s Pinterest site. Its a big deep one. The HubSpot folks, who are clearly dedicated to the power of inbound marketing, do an excellent job of using Pinterest for the distribution of information and as a branding device. I suggest that you take a look at how they are using the site to support their business development program.

The fast, easy to use, visual nature of the site really helps to search for and find some of the tons of social media content that the HubSpot team produces. I think that Pinterest makes it much easier to find what you are looking for and also helps to stumble on the unexpected. Here are some of my favorites:

WonderfulWebinars (especially those of Dan Zarrella and Rand Fishkin)

Marketing Data

Promotion for their INBOUND Conference (including a promotional video that includes Cyndi Lauper)

And…. a review of some smart marketing campaigns (some great charts that you could steal)

The use of Pinterest for business is booming. There are some good ideas here. If your at all flummoxed about Pinterest, give me a shout. Note: This is my Pinterest-based advertising agency directory — are you in it?

The 10 Most Important Ad Agency New Business Actions

Peter · June 7, 2013 · 1 Comment

10Here are the 10 most important actions that an ad agency must do to build a killer new business program:

 

 

  1. Have a business development plan. The plan could be a one-pager but it must include objectives, target criteria for categories and individual clients, strategies and actions.
  2. Treat your agency’s new business program like a client job. Have timetables, crystal clear internal staff assignments and responsibilities. A business development calendar with deadlines will help with planning and implementation.
  3. Put a senior manager in charge. Give this person the time to do the job. Consider a way to get past the billable hours issue. This job is too important to the health of your P&L.
  4. Think really hard about how to use and manage the power of social media for inbound marketing. The key here is to have a sub-plan for your social media efforts. This is how I rank the value of social media on a need to have basis: search engine optimized blog posts (and agency website copy), then Twitter and LinkedIn (both tied to broadcast your blogs), YouTube, Pinterest, SlideShare and then Facebook.
  5. Build a client prospect database (Excel works. Salesforce works even better — if someone has been assigned to manage it) and, most importantly, track all in and outbound marketing activities. Data is good.
  6. Be consistant. Don’t wait until you lose business to ramp up your new business program. Here is a guarantee – you will eventually lose business so keep filling the pipeline.
  7. Hold periodic status meetings. But, not too many.
  8. Track all activities. Data and analytics are your best friend. Do what works over and over. Kill what dosen’t.
  9. Make sure your CEO is involved. Hungry CEO’s are a very good thing. In my experience, No CEO attention = No ACTIVE business development program.
  10. Stay hungry. Be audacious. Kick ass. This is your chance to look and sound different from the other 3,999 advertising agencies and to drive awareness of a unique door opening message. Need some idea stimulation? Take a look at how London’s Joint uses humor to drive home the idea that they have a few open client categories.

If you need some help  developing your program, building your lists or managing your process give me a call.

Are We Raising Facebook Idiots

Peter · June 4, 2013 · Leave a Comment

Are we raising Twitter and Facebook idiots?

From PEW Internet and American Life Project May, 2013.

What teens share on social media (Facebook, Twitter, etc.)…

What teens share on social media   Pew Research Center s Internet   American Life Project

Where Ad Agency CEO’s Go To Die

Peter · June 3, 2013 · 1 Comment

I just got off the phone with an agency friend who is thinking of selling his ad agency. I asked, “what will you do, where will you live?”  This is the standard question I got after selling my agency. Me? I am in Portland writing this.

malaysiaHe told me that he is thinking of moving out of the U.S. – at least for a test-year.  I get it. To me, it’s a combination of why not and hey, lets go experience the rest of the world. Maybe it should be called the Re-GAP Year? Why do only the latest generation of American college kids get to live overseas without a care?

This conversation got me thinking about my own next steps so I did a bit of exploring and found the best places to live chart  (its further on down this post) on the wbsite International Living. From the chart and cited copy, Malaysia looks like a decent place to start. FYI, I have travelled throughout Asia and particularly like south east Asia for its beaches, cities, peaceful lifestyle (unless you are in Bangkok or Ho Chi Minh City) and food. Here is what a International Living corespondent has to say about his life in Malaysia followed by the master “where to live” chart. By the way, you don’t have to wait for retirement to live overseas. Just figure out that dream Internet-based business and work wherever you have WiFi. Penang here I come.

Malaysia: Asia’s Most Desirable Destination

By Keith Hockton

“Go back to New York to live? Never!” says 65-year-old Lorna Taylor. “We moved to Malaysia because of the weather, the golf and the low prices; our costs are now a third to a quarter of what they were in the U.S. We even have a maid come in and clean four times a week. We couldn’t do that in New York. No, we’ll never leave Penang.”

I’m 30 years younger than Lorna and her husband John, and yet they still manage to beat my wife Lisa and me convincingly at tennis. They have a coach who comes twice a week, and for $10 a lesson I can see his efforts are clearly paying off.

I also completely understand and agree with their view about Malaysia. It has everything. Its weather is a tropical 82 F all year round and its beaches, islands and jungles are pristine. It has some of the region’s best street food, great restaurants, bars, shopping malls and movie theaters—and it’s all affordable.

Lisa and I rent a sea-view apartment for $1,000 a month—it comes with a shared  pool and gym. We eat out five nights a week, keep a small sailboat, and our total budget is $1,719 a month. Two people can have a three-course meal here for $10. A bagful of fresh fruit costs around $4. We also have a maid that comes once a week for four hours at a cost of $12.

The country is home to an active and international mix of expats.Malaysia’s an easy place to make friends and integrate as English is the unofficial first language. Lots of expats live in Kuala Lumpur and Penang and numerous organizations here can help you get settled and integrated. For example, the International Women’s Association (formally The American Woman’s Association) has just over 500 members who organize activities on a daily, weekly and monthly basis. On Mondays there are jungle walks, Tuesdays mah-jong (a type of card game), Wednesdays sewing. They sponsor trivia night once a week at a local pub and put on a ball once a year.

Penang and Kuala Lumpur are also medical centers of excellence and every day two planeloads of medical tourists arrive in Malaysia for various treatments. Not only is the health care amazing but it’s among the world’s cheapest. And prescriptions here cost a fifth of what you pay at home.

The last time I was at the dentist I got a filling and a cleaning, which cost $22.50. In the U.S. this would set me back around $180. We can also buy property, land, and houses and condominiums freehold—something you can’t do elsewhere in Asia.

Here is the chart. It makes for easy daydreaming…

The World s Best Retirement Havens

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