Peter Levitan & Co.

The New Business of Advertising

Insights

I Love HubSpot

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How Could I Not Love HubSpot?

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They just bought a bunch of copies my new book for the Inbound Conference. I’ll be there talking about how advertising agencies can go from idea to having a published book in 6 months.

I did that for both of my books: The Levitan Pitch. Buy This Book. Win More Pitches. and Boomercide: From Woodstock To Suicide. Both are on Amazon – which is one of the ways to control the process and get published quickly. There are more.

I will be putting the presentation up on SSlideShare and here soon.

Do You Want To Win More Sales Pitches?

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Buy: The Levitan Pitch. Buy This Book. Win More Pitches.

Jim BookA $14.99 purchase on Amazon gets you 251 pages of insights and advice on pitching from my 30 years at Saatchi & Saatchi, 2 Internet start ups and owning my own agency.

You’ll get smart / funny writing; 30 of the latest tips on process, content, presentation prep; 12 funny ‘pitch mistake’ cartoons; 13 interviews with well-known business and presentation experts and 16 “how-to’s’ from agency search consultants. This last one  alone is worth the price.

OK Peter, enough sales talk. What is the real reason to buy the book?

You get to smile like the famous advertising agency executive at left who has already won 9 agency sales pitches since he bought the book yesterday.

This book pays for itself. He has made over $240,000. That’s a 17,142% ROI!

Don’t forget to sign up for my updates and the freebee that will change the course of your agency…. below.

 

Finally: How To Position An Advertising Agency

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How To Position An Advertising Agency

I will say this quickly because you know that I have been hammering the point of agency ‘sameness’ for a couple of years: ad agencies do not know how to create a distinctive brand positioning for their agency. You can read lots of my blog posts on agency positioning right here.

A Well Positioned ‘Advertising’ Agency

Portland’s The Good is a agency that has been honing its positioning for the past 18 months. They pay very close attention to what their clients and the market needs and have adjusted their skills, messaging and marketing to deliver a very clear brand statement. Being this clear, is scary for most agencies who would rather live in the somewhat amorphous land of ‘full-service’ and ‘digital.’ Here it what they say on their website. Pay close attention to how they express their positioning and their word choice. [Read more…] about Finally: How To Position An Advertising Agency