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Boomercide aka Suicide

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Boomercide The Book And Robin Williams

Boomercide Cover-Screen-size_d3[2] jpegWithin hours of Robin William’s suicide, I had some incoming email from marketing friends that suggested that I should use the press attention to promote my 2012 book Boomercide: From Woodstock To Suicide. While this idea might have made sense from the very pure marketing perspective of leveraging the news, I chose not to synergize my book marketing with Robin’s death for the obvious reason that it would be rather crass. Even ugly. I couldn’t see going through a keyword analysis related to his suicide to increase page views.

Now that some time has passed (how quickly the press moves on) I think that I can discuss my book .  And, in case you think I am still being crass, crass in today’s world means that I would be promoting my book on Twitter using a Robin-related hash tag. I’m not. [Read more…] about Boomercide aka Suicide

An Easy Video For Your Advertising Agency

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Need An Easy Way to Do A Video For Your Advertising Agency?

Wordeo by Michael MoszynskiThe brilliant LONDON Advertising thanked me for my support by doing this video using Wordeo. Check it out…

Click here to watch it!

Want To Make Instant Videos? Click here to get the Wordeo app.

Apparently, I am the “ad man’s jock strap”.  Just the kind of moniker that a London ad agency could grip.

(Call me if your ad agency needs a bit of a lift.)

Here’s my Advertising Week post on advertising agency videos. Does your agency have one?

 

Levitan @ HubSpot’s Inbound 2014

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Levitan, That’s Me, Will Be Speaking* @ HubSpot’s Inbound Conference

INBOUND 2014 AgendaJoin me and my very close friends Martha Stewart, Malcolm Gladwell and Guy Kawasaki at Inbound 2014 in sunny Boston this September…

* I will be speaking on how advertising agencies should think real hard about the value of writing a book. Ogilvy did it. M&C Saatchi did it. Jerry did it. Jon Steel did it. And, I wrote my soon to be released The Levitan Pitch. in only 6 months.

Agencies, Man Your Website Videos

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Where is Your Agency’s Video ‹ Advertising Week Social ClubI wrote about the power of guest posting recently. Here is my latest guest post on the Advertising Week blog. The post is all about why advertising, digital, design and PR agencies need to put their agency story up on their website using = an agency video.

The genesis of the post is based on insights gathered from my book. Virtually everyone I talked with (agency CEO’s, clients, agency search consultants) say that interpersonal agency to client chemistry is a key factor in agency selection. My point — start building chemistry with you website.

Sign up below to get my incredibly valuable weekly review. You’ll also get some free information before the book hits reality (it is in September.)