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Advertising Agencies: Follow The Money: Social, Mobile, Video

Peter · August 19, 2013 · Leave a Comment

marketers use of ad platformsFrom the land of “you know” this, comes a reinforcing eMarketer article and graphic showing you where the marketing / advertising budgets are going and you know what’s coming… I say follow the money.

Wow, so many opportunities for your agency to: build out social media, mobile and video expertise; so many opportunities to recalibrate your brand positioning and sales proposition. So, are you? I got to go WTF if you aren’t.

 

Design Week Portland: Dye, Nike, Ziba, Tanner, SkyLabs, Sandstrom & Me

Peter · August 16, 2013 · Leave a Comment

dwpDesign Week Portland is a powerful, super groovy, smart, fun, inspiring, happy week-long event celebrating the best of Portland’s super groovy (oh, I said that) design scene. I’ll be moderating “Dissecting Design” for the Portland Advertising Federation. The panel includes some of Portland’s design super stars. Here’s the event copy…

 

Design happens. Not.

While great design comes from a place somewhere between our intellect and soul, it doesn’t just happen. Dissecting Design seeks to understand how great design is achieved using processes and design systems that take us from an understanding of client or consumer need to initial designs to iteration to the production of the final product.

We are very pleased to be able to discuss how big ideas get turned into brilliant design with some of Portland’s leading product and graphic designers.

 

    • Elizabeth Dye – Elizabeth Dye Fashion Design
    • Steve Sandstrom – Founder & Partner, Sandstrom Partners
    • Wilson Smith III – Design Director, Nike
    • Sam Huff – Founder & Creative Director, Tanner Goods
    • Jeff Kovel – Principle Architect, SkyLab Architecture
    • Eric Park – Creative Director, Ziba


DATE: Wednesday, October 9, 2013
TIME: Networking/Arrivals 4:00p/Program 4:30-5:30p/Networking 5:30-6:00p
VENUE: EcoTrust Building
COST: $25 PAF Members/$35 Non-Members

Get tickets  here. Seating is limited.

I Love Google — It Delivers New Business Leads

Peter · August 16, 2013 · Leave a Comment

Here is a bit more on how much I love SEO and Google. I use Google Alerts and decided to add “advertising agency new business” to my list. I optimize for this term. As it turns out, Google presented one of my blog posts in the results. That’s my post, “Beer For Advertising Agency New Business“, on the bottom. A nice fuzzy new business moment.

Google Alerts   Monitor the Web for interesting new content

The Best Beer TV Commercial, Ever?

Peter · August 15, 2013 · 1 Comment

Is this the best beer TV commercial? Like ever?

Its from Colenso BBDO in Auckland (that’s New Zealand to my geo-challenged American friends.)

https://www.youtube.com/watch?v=Nxic89dnuTk

My Blog & SEO & Traffic & Incoming Leads

Peter · August 15, 2013 · 1 Comment

A friend asked me what words and phrases were used in the past week to find my website via search engines (mostly Google.)

So, just for SEO edification and to show you that I have my Keyword strategy down, here is what my blog activity looks like. As you might expect, some visits have turned into leads and some into assignments for my business development consultation.

If you are wondering what the term “Talking” is all about… go here.

Search Views
talking 87
peter levitan 43
zillow 21
advertising agency business plan 20
linkedin app 19
business plan for advertising agency 17
advertising agency business model 17
people talking 14
ad agency business plan 14
ad agencies on vine 10
business plan advertising agency 9
how to get new business in advertising 9
ad agency new business development 8
ad agency new business 7
ad agency business development 7
advertising agency new business plan 5
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digital agency business plan 4
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ad agency business development strategies 4
advertising agency it outsourcing 4
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creative agency business plan 3
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how does an advertising agency market for new clients? 3
advertising agency pinterest 3
new advertising agency business model 3
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mobile advertising agency 3
software for advertising agency new business 3
is an advertising company a good business? 3
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what companies outsource their advertising? 3
developing new ad agency sales 3
somersby cider 3
advertising agency new business 3
541-419-2309 3
best social media agency 3
business development in advertising agencies 3
agency positioning 3
steve klinetobe portland 3
ad agencies on pinterest 2
advertising agencies app developers 2
agencies like wexley school for girls 2
design agency business plan 2
zillow.com 2
business development for advertising agencies 2
advertising and design agency business plans 2
how to build an advertising agency 2
talk image 2
business plan digital agancy 2
talking people 2
babyboom generation 2
how to do a sales business plan for digital advertising agency 2
digital agency business plan template 2
somersby apple 2
nissan vine commercial 2
how to get more business in advertising 2
advertising agency importance to business 2
isuzu sex 2
elements of advertising 2
advertising agencies business plan 2
pinterest for advertising agencies 2
billionaires in ad agency 2
some business model for advertising agency 2
booz allen hamilton leagas delaney 2
agencies new business consultants 2
vine as an advertising tool 2
ad agencies on instagram 2
widelux 2
how to build an advertising agency client list 2
advertising agency business plans 2
building the new ad agency 2
marketing agency for zillow 2
talk 2
ad agency vines 2
new business development for advertising agencies 2
average savings for age 55-64 is $65,000 2
business plan digital agency
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