A good thing… marketing budgets are going up. Highlights:
TV remains king.
Digital growing by more than $5 billion per year.
Mobile expected to grow by $22.6 billion in next 4 years.
And, surprisingly, print holds steady.
Insights
Advertising Agencies: Follow The Money: Social, Mobile, Video
From the land of “you know” this, comes a reinforcing eMarketer article and graphic showing you where the marketing / advertising budgets are going and you know what’s coming… I say follow the money.
Wow, so many opportunities for your agency to: build out social media, mobile and video expertise; so many opportunities to recalibrate your brand positioning and sales proposition. So, are you? I got to go WTF if you aren’t.
Design Week Portland: Dye, Nike, Ziba, Tanner, SkyLabs, Sandstrom & Me
Design Week Portland is a powerful, super groovy, smart, fun, inspiring, happy week-long event celebrating the best of Portland’s super groovy (oh, I said that) design scene. I’ll be moderating “Dissecting Design” for the Portland Advertising Federation. The panel includes some of Portland’s design super stars. Here’s the event copy…
Design happens. Not.
While great design comes from a place somewhere between our intellect and soul, it doesn’t just happen. Dissecting Design seeks to understand how great design is achieved using processes and design systems that take us from an understanding of client or consumer need to initial designs to iteration to the production of the final product.
We are very pleased to be able to discuss how big ideas get turned into brilliant design with some of Portland’s leading product and graphic designers.
- Elizabeth Dye – Elizabeth Dye Fashion Design
- Steve Sandstrom – Founder & Partner, Sandstrom Partners
- Wilson Smith III – Design Director, Nike
- Sam Huff – Founder & Creative Director, Tanner Goods
- Jeff Kovel – Principle Architect, SkyLab Architecture
- Eric Park – Creative Director, Ziba
DATE: Wednesday, October 9, 2013
TIME: Networking/Arrivals 4:00p/Program 4:30-5:30p/Networking 5:30-6:00p
VENUE: EcoTrust Building
COST: $25 PAF Members/$35 Non-Members
Get tickets here. Seating is limited.
I Love Google — It Delivers New Business Leads
Here is a bit more on how much I love SEO and Google. I use Google Alerts and decided to add “advertising agency new business” to my list. I optimize for this term. As it turns out, Google presented one of my blog posts in the results. That’s my post, “Beer For Advertising Agency New Business“, on the bottom. A nice fuzzy new business moment.
The Best Beer TV Commercial, Ever?
Is this the best beer TV commercial? Like ever?
Its from Colenso BBDO in Auckland (that’s New Zealand to my geo-challenged American friends.)
https://www.youtube.com/watch?v=Nxic89dnuTk