Here is a bit more on how much I love SEO and Google. I use Google Alerts and decided to add “advertising agency new business” to my list. I optimize for this term. As it turns out, Google presented one of my blog posts in the results. That’s my post, “Beer For Advertising Agency New Business“, on the bottom. A nice fuzzy new business moment.
Insights
The Best Beer TV Commercial, Ever?
Is this the best beer TV commercial? Like ever?
Its from Colenso BBDO in Auckland (that’s New Zealand to my geo-challenged American friends.)
https://www.youtube.com/watch?v=Nxic89dnuTk
My Blog & SEO & Traffic & Incoming Leads
A friend asked me what words and phrases were used in the past week to find my website via search engines (mostly Google.)
So, just for SEO edification and to show you that I have my Keyword strategy down, here is what my blog activity looks like. As you might expect, some visits have turned into leads and some into assignments for my business development consultation.
If you are wondering what the term “Talking” is all about… go here.
Search | Views |
---|---|
talking | 87 |
peter levitan | 43 |
zillow | 21 |
advertising agency business plan | 20 |
linkedin app | 19 |
business plan for advertising agency | 17 |
advertising agency business model | 17 |
people talking | 14 |
ad agency business plan | 14 |
ad agencies on vine | 10 |
business plan advertising agency | 9 |
how to get new business in advertising | 9 |
ad agency new business development | 8 |
ad agency new business | 7 |
ad agency business development | 7 |
advertising agency new business plan | 5 |
advertising agency business development | 5 |
digital agency business plan | 4 |
advertising agency new business development | 4 |
new business development advertising agency | 4 |
ad agency business development strategies | 4 |
advertising agency it outsourcing | 4 |
positioning advertising agency | 4 |
marketing agency business plan | 4 |
creative agency business plan | 3 |
creative agency | 3 |
how does an advertising agency market for new clients? | 3 |
advertising agency pinterest | 3 |
new advertising agency business model | 3 |
business development plan advertising agency | 3 |
peter a levitan | 3 |
new business development strategies for advertising agencies | 3 |
mobile advertising agency | 3 |
software for advertising agency new business | 3 |
is an advertising company a good business? | 3 |
business development plan for an advertising agency | 3 |
what companies outsource their advertising? | 3 |
developing new ad agency sales | 3 |
somersby cider | 3 |
advertising agency new business | 3 |
541-419-2309 | 3 |
best social media agency | 3 |
business development in advertising agencies | 3 |
agency positioning | 3 |
steve klinetobe portland | 3 |
ad agencies on pinterest | 2 |
advertising agencies app developers | 2 |
agencies like wexley school for girls | 2 |
design agency business plan | 2 |
zillow.com | 2 |
business development for advertising agencies | 2 |
advertising and design agency business plans | 2 |
how to build an advertising agency | 2 |
talk image | 2 |
business plan digital agancy | 2 |
talking people | 2 |
babyboom generation | 2 |
how to do a sales business plan for digital advertising agency | 2 |
digital agency business plan template | 2 |
somersby apple | 2 |
nissan vine commercial | 2 |
how to get more business in advertising | 2 |
advertising agency importance to business | 2 |
isuzu sex | 2 |
elements of advertising | 2 |
advertising agencies business plan | 2 |
pinterest for advertising agencies | 2 |
billionaires in ad agency | 2 |
some business model for advertising agency | 2 |
booz allen hamilton leagas delaney | 2 |
agencies new business consultants | 2 |
vine as an advertising tool | 2 |
ad agencies on instagram | 2 |
widelux | 2 |
how to build an advertising agency client list | 2 |
advertising agency business plans | 2 |
building the new ad agency | 2 |
marketing agency for zillow | 2 |
talk | 2 |
ad agency vines | 2 |
new business development for advertising agencies | 2 |
average savings for age 55-64 is $65,000 | 2 |
business plan digital agency |
Is Anyone Interested in Investing In Your Advertising Agency?
Is Anyone Interested in Investing In Your Advertising Agency?
Sorry. Probably Not.
But, Don’t Shoot Me. Rethink Your Agency.
Way back in 2013, I wrote about Bend, Oregon’s specialist ‘advertising agency’ G5. I wanted to show you, Ms. Agency CEO, that there are advertising agency business models that actually:
Attract high-margin clients
Are more efficient than your project-based approach
Are category specific. This is their pitch: “G5 simplifies digital marketing by delivering best-in-class sites, search, and social for Apartments, Self Storage, and Senior Living properties.”
Are unique in a world of me-too agencies
Leverage the power of marketing tech to help clients and grow your bottom line
And… increase agency valuations. You do wnat to sell someday, right?
Way back in 2013 you had to take my word for it. Not anymore. I was right.
G5 Raises $76 Million Investment Led by Peak Equity Partners
From the Portland Business Journal:
Digital marketing firm G5 has raised $76 million from a private equity firm.
The figure is the largest Oregon investment round this year. According to investment research firm PitchBook, the next highest round was $22 million for the New York and Portland-based biotech firm Schrödinger. Urban Airship raised $21 million and Jama Software raised $20 million.
The Bend-based company offers a digital marketing platform for the apartment, self storage and senior living market segments. Peak Equity Partners, which is taking a majority stake in the company, led the round. CEO Dan Hobin declined to name other investors in the deal.
Here is a bit from the press release:
BEND, Ore. (August 12, 2015) – G5, the leader in maximizing digital marketing effectiveness for the property management sector, today announced the closing of a $76 million investment led by Radnor, Pa. based Peak Equity Partners, a private equity firm focused on the enterprise software market. The investment enables G5 to build on its ten year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector.
From my 2013 blog post:
G5. A Little Digital Agency That Kicks Butt
When the digital agency G5 was launched in Bend Oregon in 2005 (my agency Citrus had offices in Bend and Portland), I wondered if their SEO oriented business model was going to succeed. As you can see, it did.
G5 is, if anything, a highly focused agency. They chose not to be one of the thousands of “full-service” agencies that are designed to meet virtually any client’s needs and ultimately wind up with a somewhat mushy sales proposition and inefficient business model.
G5 provides software and services directly to the large national property management sector which includes multifamily, senior living, self-storage and student housing. They call their service Digital Experience Management (DXM) and they offer an audacious promise: they promise that they will deliver client properties “within the first five organic SERP listings on Google.” In the active property management category, having a high SERP is a promise that can’t be refused.
G5 works it. In addition to their original SEO service, G5 now offers suites of services that include a Discovery Suite (SEO / SEM): Reputation Suite, Conversion Suite (websites, lead tracking, applicant screening), Retention Suite (CRM) and the Insight Suite (analytics.)
These targeted services allow G5 to pitch a compelling benefit story to prospective clients. Take a look at G5’s Solutions page to see how a set of services can be applied to multiple clients in each of their target categories. Like efficiency? This pitch can be repeated over and over.
What Works?
- Category specificity and expertise.
- A focussed and efficient new business pitch.
- An audacious promise and an unequivocal value story.
- A set of core services that can be resold across an entire category.
Add Central Oregon’s outdoor lifestyle and you have a profitable, smart, narrowly focused agency staffed with national talent that gets to live 25 minutes from great skiing. That’s Mt. Bachelor in the background.
Four Reasons For Advertising Agencies To Want A Car Account
… And One To Help Go Get That Car
As an addendum to my Advertising Week Social Club “Dreaming of a Car Account?” interview with Nielsen’s Ian Beavis, I offer some more thoughts on why you should go after a car account.
Big Bucks
Not that you didn’t know this but these guys spend big bucks. According to Kantar Media, in 2013’s first quarter alone, automotive manufacturers spent $1,971 billion and $1,381 billion respectively on manufacturer and dealer advertising.
According to Ad Age, General Motors spent $3.59 billion on advertising last year while Toyota spent $2.86. For contrast, Hyundai and Kia spent only $776 million and $1.26 billion.
Big Media
Again, no surprise that auto accounts use all types of media, which offers agencies of all stripes the opportunity to customize services for manufacturers and dealers. According to Ads24’s most recent Path to Persuasion (P2P) Wave 4: Automotive (passenger cars), “Usually, the most effective media mixes include media formats that play differentiated roles across the Path to Persuasion.”
Big Noise
Just as a reminder… Has anyone not seen Audi’s “Prom”?
https://www.youtube.com/watch?v=ANhmS6QLd5Q
Or, Volkswagen’s “The Force” (with 58 million YouTube views)?
https://www.youtube.com/watch?v=R55e-uHQna0
Or, Kia’s “Hamster Rap”?
Or… Chrysler and Eminem?
https://www.youtube.com/watch?v=SKL254Y_jtc
Big Love
Toyota has been with Saatchi & Saatchi (nee Dancer, Fitzgerald, Sample) since 1975. Car accounts are hard to move.
“A car account always has been a rite of passage in the world of agencies,” said Jon Bond, co-chairman of Kirshenbaum Bond Senecal & Partners. “It’s like being a made man in the Mafia, but … today, you can get whacked the next week.”
Big Need
Two of the more interesting questions and answers from my interview with Ian Beavis, EVP Automotive at Nielsen and ex auto CMO point to the fact that agencies can find a wedge service into auto accounts. Go for it boys.
Levitan: A final question. Agencies have a hard time creating a competitive agency brand positioning. Any insights and advice you can give to the agency world on how to be distinctive in this highly competitive category?
Beavis: You rarely hear of an agency being a business solution provider, as it just doesn’t sound cool or creative. A good agency solves a client’s business issues and is a partner. Very few qualify and even fewer truly embrace this challenge.
Levitan: What are the current digital hot buttons at car companies?
Beavis: Quality lead generation and follow up. It is the top priority with all OEMs
So, be smart, be distinctive, be a problem solver… get going.