Ideas are nice but ideas that see the light of day are even better.
From my friends at The Cartoon Agency…
Insights
Buy My Book On Ad Agency New Business
From The Land Of Self Promotion:
Buy My Book On The Art And Science of Ad Agency New Business And Change Your Agency’s Future.
Imagine spending only $12 bucks on Amazon for the paperback and even less for the digital version to buy a book that will dramatically change how you and your ad agency team creates and runs new client pitches and presentations. Imagine that after you’ve read the book, you will win more pitches!
Imagine not doing this.
No, don’t imagine that. Because, I want you to buy my book…
“The Levitan Pitch. Buy This Book. Win More Pitches.”
I want you to win more business, be happy and make more money.
Buy it here.
Why should you listen to me?
You might be asking… Is this Levitan Pitch for real. Don’t take my word for it: here are two reviews from two serious advertising industry dudes: [Read more…] about Buy My Book On Ad Agency New Business
Chemistry Wins Ad Agency Pitches
Here is an excerpt from a chapter on the importance of interpersonal chemistry in winning new business from my book on pitching, “The Levitan Pitch. Buy This Book Win More Pitches.”
Interpersonal Chemistry Wins Pitches
By now, you’ve seen that there are many ways that an ad agency can win or lose a pitch.
However, there seems to be one aspect of pitching that keeps coming up over and over and rises to the top of almost everyone’s list (especially within the advertising agency search consultant world). That is the idea that agencies ultimately win or lose based on interpersonal chemistry and corporate culture alignment.
My fear with the chemistry thing is that it can appear to be something that just is vs. something that can be managed and created. There is a school of thought that says that you either gel with the prospect, or you don’t. Sorry Ms. Agency Business Development Director, it’s all about a chemical reaction, and that’s why it is called chemistry.
Yikes.
After weeks preparing preparing a smart, tight presentation, are we ultimately at the mercy and vagaries of some mysterious and unmanageable human thing? Pheromones, anyone? [Read more…] about Chemistry Wins Ad Agency Pitches
Google Said Don’t Promote @adweak To Advertising Agencies
Oh Google man. It must be nice to be a monopoly. Ja?
First it was metadata, then keywords, then backlinks… Now you are telling us not to have short posts on our website / blog / world of content. As you say, being brief (less than 1,000 words) isn’t very authoritative. Short isn’t what true experts do if they want to: be content honey / SEO smart / category experts / lovers of the algorithm.
Really? Please, oh Google engineers, get it together.
So, here is an un-authoritative short post… if you are an advertising agency I want you to Follow:
@adweak on Twitter.
Just do it. The truth is well spoken on this rather funny Twitter account. Need some examples:
BREAKING: Facebook’s New Algorithm Places Higher Value on Posts That Make the Company Money Over Anything Your Friends Have to Say.
BREAKING: Agency’s Trademarked Term “Engageovation” Met With Blank Stares From Client.
BREAKING: Veteran Art Director Attempts To Resurrect Career By Re-Laying Out Old Print Ads As Digital Ad Units.
OLD FAVORITE: Agency That Claims to be Experts in Social Media Has Difficulty Explaining Why They Only Have 74 Twitter Followers.
BREAKING: Agency Pretends to Give a Fuck About Client’s Kid’s Soccer Tournament Last Weekend Prior to Creative Presentation.
@adweak will make you wonder WHY you didn’t get a computer science degree so you can tell people why funny / smart / insightful but short posts are not relevant.
After you’ve laughed, go buy my book and win more pitches so you can send your kids to Stanford and then Google and then they will buy you a house.
Ad Agency: Why No Sales Methodology?
I came across the revealing ad agency business development infographic below on the RSW/US website. The infographic highlights some of the findings from RSW/US’s 2014 Agency Marketer New Business Report.
The infographic sucks. Um, no. The infographic doesn’t suck, but it points out one critical agency fail that… SUCKS!
According to the RSW/US report, 66% Of Ad Agencies Have No Business Development or Sales Methodology
What? 66%! Having run ‘sales’ (sorry, it is sales) at Saatchi, my own agency and two Internet companies, I know that a company that has something to sell in the B2B marketplace cannot succeed without a biz dev plan and implementation methodology. Cannot, full-stop. No methodology means no plan and no plan means no growth no growth means lower income. So, let’s solve this problem. [Read more…] about Ad Agency: Why No Sales Methodology?