Peter Levitan & Co.

The New Business of Advertising

Social Media

My First X Rated Advertising Post

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Behold a brilliant campaign from PornHub. If you don’t know who they are, well, they are using you and me to tell their X Rated advertising story. Take a look at the website that asks…

Do you have what it takes to be Creative Director of the world’s #1 adult website?

I love this type of marketing. It builds their brand and reach while entertaining us and… it may land them a great Creative Director. God knows there are a lot sitting around wondering if they will ever have fun again in the ad biz.

Pornhub Creative Director Challenge Bus station campaign. Submitted by Itamar C.Here is one of my favorite executions. (And there are many great ones. Oh, yes, this is a rather rich subject.) Who knew outdoor could be so effective?

Advertising Agency Self Promotion #2

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A couple of days ago I wrote about a small advertising program that my Agency Citrus Ralston360 ran 7 years ago. I just took a look at the post and it got me thinking about what else Google had stored in its memory about how we promoted the agency. This led me to an article about a podcasting self promotion we ran for the agency close to ten years ago.

Way back when, I decided that podcasting, because of automated distribution via RSS and inclusion in iTunes, was a platform for the future. If you have been following the world of podcasting, I was both right and wrong. Podcasting is still hot but RSS (Really Simple Syndication) didn’t really take off. Sure, podcasting is out there but the RSS thing was a bit too complicated for most web users. In fact, I think its promise of automated delivery has been taken over by apps. But, that’s another story.

So back in 2000 something, we promoted our expertise in podcasting by 1) having our own marketing interview podcast, Ralston360 View (it had a large following on iTunes); white papers, speaking engagements and a nifty video that was embedded inside an iPod looking gizmo graphic. You spun the interactive FLASH-based dial to select different instructional videos. I wish I still had the videos but they are long gone. This is what it looked like:

360_podcasting

This sweet tool garnered press for the agency and helped us with our very early social media prowess. It burnished our image. We became known for our thought leadership.

I continue to be a major fan of the value of thought leadership when it is targeted to the right audience. I recommend the art of thought leadership as win-win self promotion to my agency clients.

Need some strategic leadership ideas? I’ve got a whole bunch more. Give me a shout.

 

 

 

 

 

Why SlideShare Is A Smart New Business Tool

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According to SlideShare’s 2013 recap, my presentations and white papers were viewed 3,012 times and I uploaded 15 “SlideShares.”

Beyond these general stats, I can’t make a direct correlation between SlideShare and my new business leads. But, I’ll gladly take 3,012 views since I can’t imagine that my advertising industry targeted documents are being viewed casually. I’ll take the inherent branding as a positive.

Given SlideShare’s ease of use and LinkedIn relationship, why wouldn’t you want to add SlideShare to your personal or advertising agency content-based business development program? SlideShare obviously drives message reach. Here is a portion of my personal SlideShare report. You will see an uptick in October. I tested what would happen if I did a bit of promotion on my blog and Twitter feed. It worked. I love the smell of social media synergy in the morning.

Peter levitan s year 2013 on SlideShare

Need More Reasons To Use SlideShare For Advertising Agency New Business

Slideshare is the world’s largest content-sharing community for professionals. Here is how SlideShare puts it on their SlideShare 101 page.

With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

Here is another fact. I put up my presentation “24 Advertising Agency Positions For New Business Development” about 3 months ago and it has been viewed by over 900 people. Not too shabby for an easy upload and distribution of an existing presentation. The presentation is a repurposed use of Part III of my series on how to position advertising agencies. Here are other reasons why I use (and love) SlideShare…

  • It’s content marketing, baby.
  • It has that huge audience. According to comScore, SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).
  • SlideShare is primarily a business tool and has deep reach into my advertising industry target market.
  • Google loves SlideShare and SlideShare presentations and PDF’s get indexed immediately.
  • My SlideShare presentations and documents are automatically shared across LinkedIn.

So, without further ado, my “best selling” 2013 SlideShare presentation…

Need some more facts? Here’s an infographic on SlideShare from Column Five Media.

Slideshare_Giant_c5

 

 

LinkedIn For Ad Agency New Business

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Increase linkedin engagementI’ll keep it simple and just shoot you over to this smart infographic (larger version.) I like that it provides a daily guide to how to use LinkedIn to drive new business engagement.

By the way, is your ad agency missing from the Pinterest Advertising Agency Directory? Let me know. I am starting to get some substantial traffic to the directory. I’d have to assume that prospective clients as well as ad agency types are using it.