Peter Levitan & Co.
The New Business of Advertising
Here is a great video marketing infographic from Wideo… Who is that? Here is what they say:
Make and share awesome videos online
Start from scratch or use our awesome, easy to edit templates to capture your audience and bring your brand to life.
Now go forth and read…
Take a read of the SoDA Report below which includes an expert opinion on the subject of why clients fire their agencies and other subjects that will help you keep your clients happy and make you smarter than the agency next door.
Oh, why do advertising and digital agencies get hired and fired? A key reason for getting fired (other than the new Marketing Director’s need to look active; and an agency’s failure to keep up with the rapid pace of change) is very often the very same reason clients hire agencies in the first place…
It has a lot to do with interpersonal chemistry according to Darren Woolley of Australia’s TrinityP3, a leading global advertising agency search consultant and client advisor. I love this point: “It’s all about the relationship.”
Darren is also one of the most valuable contributors to my book on pitching… You can read one of my two interviews with him on the client mind-set and how to win more pitches in an earlier post right here. [Read more…] about Why Clients Fire Advertising Agencies
I spoke at HubSpot’s enormous Inbound 2014 conference in September. This was without question the largest advertising conference I’ve attended. It consumed the entire Boston convention center. I was told that there were around 7,000 people attending. The draw was Hubspot’s leadership in inbound marketing and a fantastic list of speakers.
I had two favorite moments. One was a ‘comedy central’ (and insightful) monologue and the other was, yes, about me and how I wrote my new book from idea to published in just 6 months.
PR master Peter Shankman was one of the most insightful speakers at Inbound 2014. Peter drove a large audience of marketers and advertising agency types into fits of hysteria during his 45-minute talk about being a smart (and nice) marketer. His staccato monologue was all stand-up and included only one slide. It was a rare PowerPoint-free and very funny experience. I hope that HubSpot puts the talk up on its website soon.
Peter discussed the marketing power of good customer service and how he built the online PR tool HARO and sold it 3 years after launch. Most businesses and, in the case of the marketing-oriented Inbound audience, advertising agencies dream of creating a service or product that can be sold. He did it.
Peter’s latest book, “Zombie Loyalists”, will be out in January. In the meantime, visit the book’s website.
It was a lot of fun. A smart marketing audience like that hears a lot of about social and metrics, scale and analytics, but to be able to talk to them a little bit about the basics of customer service and being nicer to your audience and how that actually generates more revenue than almost everything else combined is a lot of fun. I love being able to share that insight.
Advertising / design / digital / social and PR agencies need to spend more time thinking through what the world of 2015 clients say they want. Here are some of the findings from Ciceron’s nice infographic — CMO’s 2015 Digital Priorities.
More digital. But, consider how you are going to express this. Today “all agencies” offer digital. Just saying “digital” is no longer enough.
More social. This is another area where you will need to find a way to look and sound like you have a secret sauce that the agencies down the street don’t have or can’t express.
More tracking / analytical skills. Clients need help in determining what platforms and program deliver results. If you can deliver on this need, you are golden.
Strategy. All of the above will come from sound strategic thinking. As usual, strategy rules.
Oh Google man. It must be nice to be a monopoly. Ja?
First it was metadata, then keywords, then backlinks… Now you are telling us not to have short posts on our website / blog / world of content. As you say, being brief (less than 1,000 words) isn’t very authoritative. Short isn’t what true experts do if they want to: be content honey / SEO smart / category experts / lovers of the algorithm.
Really? Please, oh Google engineers, get it together.
So, here is an un-authoritative short post… if you are an advertising agency I want you to Follow:
Just do it. The truth is well spoken on this rather funny Twitter account. Need some examples:
BREAKING: Facebook’s New Algorithm Places Higher Value on Posts That Make the Company Money Over Anything Your Friends Have to Say.
BREAKING: Agency’s Trademarked Term “Engageovation” Met With Blank Stares From Client.
BREAKING: Veteran Art Director Attempts To Resurrect Career By Re-Laying Out Old Print Ads As Digital Ad Units.
OLD FAVORITE: Agency That Claims to be Experts in Social Media Has Difficulty Explaining Why They Only Have 74 Twitter Followers.
BREAKING: Agency Pretends to Give a Fuck About Client’s Kid’s Soccer Tournament Last Weekend Prior to Creative Presentation.
@adweak will make you wonder WHY you didn’t get a computer science degree so you can tell people why funny / smart / insightful but short posts are not relevant.