I did… Nice to see LinkedIn making some changes.
And, I used the new Premium Account Keyword feature to get new keyword suggestions. Just click on edit and then edit summary.
Personal Branding
From Saatchi To Digital
I haven’t seen this 1996 AdAge article in a loooong time. It is about my journey from Saatchi in SOHO to digital media in Jersey City.
Where Am I?
Look, if you have your act together, you will eventually sell your advertising or design agency and get to work from San Miguel de Allende (I just had drinks from this bar.) Dig?
This is not an impossible dream, it just takes some planning. Don’t be a me-too agency. Me-too has no value. Zip. So, you 50+ agency owners, give me a shout.
Kill It On Twitter And Linkedin
Twitter and LinkedIn form, along with this blog, the backbone of my inbound marketing program. Easily, 90% of my qualified leads (2-3 per week on average) come from my social media marketing. The other 10% come from speaking engagements and networking / referrals.
Kill It On LinkedIn
I just found the LinkedIn marketing expert Stephanie Sammons via her podcast interview on Social Media Examiner. In the podcast she discusses the marketing benefits of the fairly new LinkedIn publishing platform with the host Michael Stelzner. You can now publish on this platform to reach LinkedIn’s zillions of members. Cool right? Listen to the podcast and then check out Stephanie’s blog Build Online Influence. I could say more but, like me, you are probably ADHD so just do these two things.
Note: I am going to be publishing an in-depth overview of how advertising agencies should be using LinkedIn soon. Stay tuned or sign up for my weekly newsletter below to make sure you see it.
Kill It On Twitter
There are lots of tools to help you get the most out of Twitter. Just Google “Twitter tools” and you’ll see bushels.
One of my favorites is Twitonomy. When you listen to the Social Media Examiner podcast, Michael will start with a quick overview of this great tool. To give you a very clear, visual look at its value, I did an analysis of Stephanie’s Twitter feed and include the full page to the left. Wow, this tool goes deep. Learn about it, play with it and then start to use it to help manage your Twitter expertise. I do and I recommend it to all of my advertising agency clients.
Now, go a bit south on this page and sign up for my newsletter…. thanks.
Advertising And Eating
2 unrelated items unless you relate your brain to your stomach.
1 is a nice graphic that explains account planning from Mark Pollard. That’s for your advertising brain.
The 2nd is Eddie Huang. Just in case you are not yet an Eddie fan. This, one of a Vice series, is for your stomach.