I haven’t seen this 1996 AdAge article in a loooong time. It is about my journey from Saatchi in SOHO to digital media in Jersey City.
Personal Branding
Where Am I?
Look, if you have your act together, you will eventually sell your advertising or design agency and get to work from San Miguel de Allende (I just had drinks from this bar.) Dig?
This is not an impossible dream, it just takes some planning. Don’t be a me-too agency. Me-too has no value. Zip. So, you 50+ agency owners, give me a shout.
Kill It On Twitter And Linkedin
Twitter and LinkedIn form, along with this blog, the backbone of my inbound marketing program. Easily, 90% of my qualified leads (2-3 per week on average) come from my social media marketing. The other 10% come from speaking engagements and networking / referrals.
Kill It On LinkedIn
I just found the LinkedIn marketing expert Stephanie Sammons via her podcast interview on Social Media Examiner. In the podcast she discusses the marketing benefits of the fairly new LinkedIn publishing platform with the host Michael Stelzner. You can now publish on this platform to reach LinkedIn’s zillions of members. Cool right? Listen to the podcast and then check out Stephanie’s blog Build Online Influence. I could say more but, like me, you are probably ADHD so just do these two things.
Note: I am going to be publishing an in-depth overview of how advertising agencies should be using LinkedIn soon. Stay tuned or sign up for my weekly newsletter below to make sure you see it.
Kill It On Twitter
There are lots of tools to help you get the most out of Twitter. Just Google “Twitter tools” and you’ll see bushels.
One of my favorites is Twitonomy. When you listen to the Social Media Examiner podcast, Michael will start with a quick overview of this great tool. To give you a very clear, visual look at its value, I did an analysis of Stephanie’s Twitter feed and include the full page to the left. Wow, this tool goes deep. Learn about it, play with it and then start to use it to help manage your Twitter expertise. I do and I recommend it to all of my advertising agency clients.
Now, go a bit south on this page and sign up for my newsletter…. thanks.
Advertising And Eating
2 unrelated items unless you relate your brain to your stomach.
1 is a nice graphic that explains account planning from Mark Pollard. That’s for your advertising brain.
The 2nd is Eddie Huang. Just in case you are not yet an Eddie fan. This, one of a Vice series, is for your stomach.
Why SlideShare Is A Smart New Business Tool
According to SlideShare’s 2013 recap, my presentations and white papers were viewed 3,012 times and I uploaded 15 “SlideShares.”
Beyond these general stats, I can’t make a direct correlation between SlideShare and my new business leads. But, I’ll gladly take 3,012 views since I can’t imagine that my advertising industry targeted documents are being viewed casually. I’ll take the inherent branding as a positive.
Given SlideShare’s ease of use and LinkedIn relationship, why wouldn’t you want to add SlideShare to your personal or advertising agency content-based business development program? SlideShare obviously drives message reach. Here is a portion of my personal SlideShare report. You will see an uptick in October. I tested what would happen if I did a bit of promotion on my blog and Twitter feed. It worked. I love the smell of social media synergy in the morning.
Need More Reasons To Use SlideShare For Advertising Agency New Business
Slideshare is the world’s largest content-sharing community for professionals. Here is how SlideShare puts it on their SlideShare 101 page.
With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.
Here is another fact. I put up my presentation “24 Advertising Agency Positions For New Business Development” about 3 months ago and it has been viewed by over 900 people. Not too shabby for an easy upload and distribution of an existing presentation. The presentation is a repurposed use of Part III of my series on how to position advertising agencies. Here are other reasons why I use (and love) SlideShare…
- It’s content marketing, baby.
- It has that huge audience. According to comScore, SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).
- SlideShare is primarily a business tool and has deep reach into my advertising industry target market.
- Google loves SlideShare and SlideShare presentations and PDF’s get indexed immediately.
- My SlideShare presentations and documents are automatically shared across LinkedIn.
So, without further ado, my “best selling” 2013 SlideShare presentation…
Need some more facts? Here’s an infographic on SlideShare from Column Five Media.
