Peter Levitan & Co.

The New Business of Advertising

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F*cking Brilliant Blog Headline

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How to Get from 0 to 1 Million Visitors Growth SupplyOK, Want To Se A F*cking Brilliant Blog Headline?

We see dozens of articles on how to craft smart blog headlines from SEO geniuses and clickbait gurus. Here is a great example of a must read headline from Growth Supply. It is on Medium which you should add to your reading list regardless of you agreement with me. Also, play with Growth Supply’s email submission system. Ali has got it down!

Why does this work for me? It asks a question. It is about the universal view that the grass is greener on the other side of the fence. Especially the greener sounding tech start-up vs. advertising. It delivers a bit of Schadenfreude. It has the F-Word, well used.

By the way, I left advertising in 1995 to found and CEO two internet companies. That did NOT f*uck up my life.

Ali Mese — Medium

 

“The Levitan Pitch” Ad Agency Book Video

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“The Levitan Pitch” Ad Agency Book Author Video — On Amazon

Yes You Can Write and Publish A Business Book in 6 MonthsI’ve written and talked about why and how your ad agency should write a book. You can see my presentation “The Agency Book. From Idea To Published In 6 Months” below.

In the presentation I mention that video is a great way to promote your agency-built book and that the video can go up on your author page on Amazon (very easy to do.) You can see how it fits in right HERE. But, to make your life easier, I put the video below.

As I discussed in the presentation, interviews are a great way to create lots of content – easily. In fact, my author video is an interview I set up with my friend Rebecca Armstrong, the leader of Portland’s ad agency North. The whole experience took about 45 minutes and it was done in one take. Again, very easy.

 

Here is my SlideShare presentation.

 

Mitch Joel On The Art Of Ad Agency Social Media

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Twist Image’s Mitch Joel On The Art of Ad Agency Social Media As A Business Development Tool

And… Writing Like Crazy Since 2003

Mitch_lowres_rgbQuick note. It is 1 January 2018 and Mitch just served up his 599th podcast. He started blogging in 2003. That is what I call some serious focus and consistency. This is how to run social media.

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Here is an interview with Mitch Joel as a counterpoint to his interviewing me for his “6 Pixels of Separation” podcast.

Mitch is President of the WPP Montreal-based agency Twist Image – one of the largest independent digital marketing agencies in North America. Mitch is the most prolific user of social media in the agency world. In addition to his podcast, he authors the agency’s blog, has written two books (with a third on the way), writes for the “Harvard Business Review” and “Huffington Post”, has over 64,000 @mitchjoel Twitter Followers and speaks at major conferences.

Peter: When did you start blogging?

Mitch: I started blogging in 2003. The spirit of it came from my pedigree and background in publishing, media and writing. When I saw the blogging platform come out, it was Blogger at the time, I thought that blogging would be a different and unique way for our agency to do some form of thought leadership. Although, I didn’t call it ‘thought leadership’ at the time.

We were there at the early days of digital becoming something in marketing. It just seemed like the right, comfortable fit for me. Then I got very addicted. I publish eight hundred to a thousand words every day. I couldn’t tell you logically why I do this. I don’t check my stats. I do it because I like to write and there happens to be a publish button.

You’re up to four hundred and forty-four podcasts. Why did you move into podcasting in addition to such prolific blogging?

[Read more…] about Mitch Joel On The Art Of Ad Agency Social Media

Blogging + Interpersonal Chemistry Drives Ad Agency New Business

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This is my 400th blog post. Why 400? I Am Driving Interpersonal Chemistry.

300First of all, I enjoy writing. I started this blog when I published my first book, “Boomercide: From Woodstock To Suicide”. The blog also supports the marketing of my agency consultation business and my second book, “The Levitan Pitch. Buy This book. Win More Pitches”.

Beyond the fun of writing and expressing my views on the advertising industry, the blog’s primary purpose is to act as my main marketing vehicle for my ad agency new business consultancy (and marketing ‘guinea pig’ to learn more to help my clients).

Last year, 32,111 people visited the blog and viewed 70,202 pages. My blog posts were marketed across LinkedIn, Twitter, Facebook and in guest blog posts on websites like AdPulp, Agency Post (now HubSpot) and Advertising Week.

The blog, guest posts and my book on pitching have also made me new friends that have helped expand the reach of my marketing program. Guest blogging got me a speaking gigs at conferences like HubSpot’s Inbound conference and the publication of my book made friends like Mitch Joel who invited me to be a guest on his 9-year-old “6 Pixels of Separation” podcast. Mitch has over 64,000 Twitter followers.

Michael Gass of Fuel Lines advertising agency new business fame gave me this great review (which he promoted onto his 71,000 followers)

I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book, The Levitan Pitch. Buy This Book. Win More Pitches, written by Peter Levitan. The book lives up to its title. I highly recommend that every advertising, digital, media and PR agency principal read it. (Yes, go ahead, you can Tweet this.)

All of this activity resulted in my working with advertising agency clients on three continents. As you can see, the blog has been read in virtually every country. I even had 5 views in Syria. [Read more…] about Blogging + Interpersonal Chemistry Drives Ad Agency New Business