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The New Business of Advertising

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A Sweet Music Video To Get The Weekend Going

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Weekend World Music To get You Out Of The Office

albumcoverOnce again the great Jools Holland** turns me on to brilliant music. You do watch Jool’s “Later“, the best music show ever… right? See way below.

This week, he turned me on to Songhoy Blues from Mali. Just watch the video and get ready to dance out of your office and enjoy the summer.

From the Songhoy Blues website:

Produced by Nick Zinner (Yeah Yeah Yeahs) and Marc-Antoine Moreau (Amadou & Mariam, K‚naan), “MUSIC IN EXILE” marks the arrival of a powerful and truly unique new band. Though their music bears elements of contemporary rock and hip hop, at its heart is Songhoy Blues‚ deep attachment to the homegrown songs and dances of Mali‚s Songhoy people as well as such iconic West African guitar heroes as Baba Salah and Ali Farka Touré. Songs like “Irganda” and “Al Hassidi Terei” see Songhoy Blues blending the traditional and the modern, the homegrown and the foreign, the youthful and the ancient.

Have fun!

** Jools… From the BBC website:

Jools Holland has introduced hundreds of established and new musical artists, from solo performers to bands and larger ensembles, since this program debuted on BBC2 in 1992. It’s still going strong more than two decades later, with millions of fans around the world — including those watching on Palladia in the U.S. — enjoying the hourlong episodes taped in a studio near Holland’s home in Kent, England. “Later …” features multiple songs by each guest, and Holland — a founding member of the band Squeeze — interviews one or more of the performers and frequently jams with them.

How To Make Big Money After Advertising

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The Truth About ‘After Advertising’

sidebar-hello-newThere are actually people making a very good living after leaving advertising. Yes, I know this is hard to imagine. LOL.

Want more? Many are doing this while sitting under a palapa drinking margaritas as the money hits their bank accounts. These folks are smart enough to know how to use their MacBook Pro to leverage the power of online business to grow their very own cool lifestyle. They are not working for the man (and I mean guys like Sir Martin Sorell.)

I realize that this can sound like a pipe dream. One of those ‘I wish’ kinda thinking. But, I know from personal experience that it can happen.

 Friday Is Coming / Time For A Food Truck?

So, this Friday when you are sitting at your desk  wondering if there is a better way than writing dog biscotti ads, I want you to visit Smart Passive Income and hear how Pat Flynn does exactly what I’m talking about. Ok, Pat isn’t doing all of this from under a palapa. But, he will tell you how you can. The  link goes directly to Pat’s income reports. He is 100% transparent about his business — another thing to like him for. Read Pat’s blog and you will see why I mention food trucks.

“How Pat Flynn Made His First $3 Million In Passive Income”

If you need a head start, read Pat’s sweet story in this Forbes interview.

 

 

F*cking Brilliant Blog Headline

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How to Get from 0 to 1 Million Visitors Growth SupplyOK, Want To Se A F*cking Brilliant Blog Headline?

We see dozens of articles on how to craft smart blog headlines from SEO geniuses and clickbait gurus. Here is a great example of a must read headline from Growth Supply. It is on Medium which you should add to your reading list regardless of you agreement with me. Also, play with Growth Supply’s email submission system. Ali has got it down!

Why does this work for me? It asks a question. It is about the universal view that the grass is greener on the other side of the fence. Especially the greener sounding tech start-up vs. advertising. It delivers a bit of Schadenfreude. It has the F-Word, well used.

By the way, I left advertising in 1995 to found and CEO two internet companies. That did NOT f*uck up my life.

Ali Mese — Medium

 

“The Levitan Pitch” Ad Agency Book Video

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“The Levitan Pitch” Ad Agency Book Author Video — On Amazon

Yes You Can Write and Publish A Business Book in 6 MonthsI’ve written and talked about why and how your ad agency should write a book. You can see my presentation “The Agency Book. From Idea To Published In 6 Months” below.

In the presentation I mention that video is a great way to promote your agency-built book and that the video can go up on your author page on Amazon (very easy to do.) You can see how it fits in right HERE. But, to make your life easier, I put the video below.

As I discussed in the presentation, interviews are a great way to create lots of content – easily. In fact, my author video is an interview I set up with my friend Rebecca Armstrong, the leader of Portland’s ad agency North. The whole experience took about 45 minutes and it was done in one take. Again, very easy.

 

Here is my SlideShare presentation.