Peter Levitan & Co.
The New Business of Advertising
Chances are that we’ve met before or at Advertising Week New York and I handed you the card on the left. Thanks for heading over to this page (and for following instructions.)
Now, here is what you need to do.
Go read my three-part thought-piece on the art of advertising agency brand positioning. That’s where you will find the 24 Ad Agency Positionings I promised.
There is nothing I loved more during my advertising career than pitching. I loved the chase, the idea that we could come up with really brilliant thinking and work in a compressed timeframe and the camaraderie of the pitch process.
What I didn’t love was the feeling that I was often giving away our big ideas. It sucked.
To dig into the legal aspects of the issue of who owns your pitch ideas, I interviewed Sharon Toerek for Advertising Week’s blog. Sharon is an intellectual property and marketing law attorney who specializes in the advertising industry at Cleveland’s Licata & Toerek.
Read the post on Advertising Week Social Club.
By the way. I’ll see you at Advertising Week, as in next week, right?
I love SEO, Google and Pinterest. As in using Pinterest for marketing.
I am writing a long piece on advertising agency positioning. It will publish in a couple of weeks in time for Advertising Week New York. I’ll be there and will be writing about my thoughts on the speakers and event vibes for the Advertising Week blog.
While doing my agency positioning research, I decided to do some exploration on the idea of advertising agency of the future. My search yielded the search results charted below. As you can see, my Pinterest page popped high up. As I said above, “I love SEO, Google and Pinterest.” Yes SEO-mavens, I checked using other browsers and emptied my cache.
From the land of “you know” this, comes a reinforcing eMarketer article and graphic showing you where the marketing / advertising budgets are going and you know what’s coming… I say follow the money.
Wow, so many opportunities for your agency to: build out social media, mobile and video expertise; so many opportunities to recalibrate your brand positioning and sales proposition. So, are you? I got to go WTF if you aren’t.
Here is a bit more on how much I love SEO and Google. I use Google Alerts and decided to add “advertising agency new business” to my list. I optimize for this term. As it turns out, Google presented one of my blog posts in the results. That’s my post, “Beer For Advertising Agency New Business“, on the bottom. A nice fuzzy new business moment.
